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Tag: brand identity

Marketing and Game of Thrones

What Marketers Can Learn from Game of Thrones

I’m a huge Game of Thrones fan. HUGE. Now, I will qualify that to superfans with the fact that I’m a fan of the TV show and haven’t finished the books (I will, though; please don’t burn me in effigy). I’m not the only one, though. Game of Thrones is

Social Issues and Your Brand

Should Your Brand Have a Voice When It Comes to Social Issues?

These past two weeks have been extremely eventful in terms of political and social events.  As a result, Twitter and Facebook were exploding and trending topics and hashtags took over everyone’s timeline. Suddenly Facebook came out with the rainbow filter and companies like Target and Ben and Jerry’s were showing

Instagram Branding 101

Instagram 101: Branding

What do Coca Cola, Kim Kardashian, and The Rock all have in common? They all have established their brand on their Instagram account. Having a clear-cut brand identity lets people know as soon as they land on your page exactly how they should feel about your company and product, which