PSA: You don’t have to be a skilled writer to create effective and engaging blog posts! Creating blog posts for your website is a great way to give your brand a personality and a voice; plus it enhances your SEO which will help increase traffic to your site. The idea
A blog is a crucial aspect of any business’s website for more reasons than one. According to a Hubspot survey, 60% of businesses who blog acquire more customers than businesses who aren’t blogging. A blog is a perfect way to connect with your audience and create an online relationship with
It’s January. For business owners, this month is for goal setting, reflecting on the previous year, and planning for the year ahead. What worked? What didn’t? How can you apply those lessons to your 2018 strategy? When you’re thinking about your goals this year, make sure you include digital marketing
Blogging. What started as a way to electronically keep track of one’s daily trials and tribulations has quickly expanded into an online force all of its own. Here’s what we mean: Blogging for your business presents a wide range of benefits like positioning yourself as an authority in your industry
Have you ever been stuck on a project, maybe writing a blog or creating a design, where you are struggling to find inspiration? Have you had one of those days where you’ve been at work all day, but you still can’t seem to harness your creativity? It can be hard
What Are Keywords? Keywords are a key element of standard SEO (Search Engine Optimization) and PPC (Pay-Per-Click) practices. Today we’ll only focus on the SEO side of things, including the foundation of your site’s content. Used on your website — written into your main navigational pages, on blogs, and in
Over three months ago, I made the decision to leave my perfectly healthy job as a graphic design intern at the University of Tennessee. It was a phenomenal experience, but I wanted something more. I wanted to write blogs. I wanted to help with social media. I wanted to learn
You have probably heard the term inbound marketing before, but do you know what it means? Inbound marketing is a comprehensive, data-driving approach to marketing that attracts people to your brand and converts them into customers. It is about bringing customers to you and earning their attention rather than fighting
Happy March, everybody. Last month we touched based on our 2016 resolutions (and by the way, mine are going strong!), and I promised you a blog on social listening this month. So, what exactly is social listening? Social Listening is the practice on monitoring your digital media accounts for activity
Having a blog for your business is essential for search engine optimization (SEO), aka being found on the major search engines. It is also useful for driving sales and establishing authority in your field. If you own a business of any kind it is imperative that you blog, and do
