5 social media tips to build better social media engagement on the smarter searches blog

We all know that social media isn’t going anywhere. I’ve been working on a ton of proposals lately, and when I do that, I always evaluate a potential client’s social media presence. What are they posting, how frequently, what types of content do they share, are they creating or curating? We look at these items…

Not all marketing techniques are made equal, nor are all forms of measuring those marketing results.  Social media often gets a bad rap for not being able to demonstrate true ROI in the way e-commerce or email marketing attempts can.  However, this is an issue with the framework of ROI, rather than an issue with…

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