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Do's and Don'ts of Facebook Marketing

The Do’s and Don’ts of Facebook Boosting

We’ve discussed Facebook boosting quite a lot on our blog lately. Why? Well, here’s the shortened version: Facebook has recently announced that newsfeeds would begin prioritizing meaningful personal interactions with friends and family over posts from brands. What this means for you, the business owner, is that it’s going to

Setting Up Your Facebook Business Page

Small Business Tips: Setting Up Your Facebook Business Page

Facebook has more than 2 billion daily active users (as of 2017) with an average of 400 users signing up EVERY MINUTE. As a small business owner or entrepreneur, why wouldn’t you want to be where (all) the people are? With 2 billion customers at your fingertips, Facebook has become

Beginner's Guide to Boosting Posts on Facebook

A Beginner’s Guide to Boosting Posts on Facebook

Facebook has been around for almost 15 years, yet it still hasn’t worked itself into college-level marketing and advertising courses. If our 20-somethings aren’t learning the in and outs of social media advertising, it is likely that marketers of all ages are finding themselves confused over the popular trend. If

Facebook Pixel

The #1 Secret to Successful Facebook Advertising Campaigns

I feel like I am always singing the praises of Facebook ads to my clients. You can create campaigns tailored to your needs, get super specific with the audiences you target, and achieve excellent results with a low monthly budget. Want more Facebook page likes? No problem. Set up a

5 Things Your Social Media Coordinator Wants You to Know

5 Things Your Social Media Coordinator Wants You to Know

It’s now a widely accepted fact that social media is an integral part of a company’s marketing strategy. Most business owners know they need to be active on social media — but it takes a lot more than just simply throwing up a post every so often to be successful.

Choosing the Best Social Media Channels for Your Brand

Choosing the Best Social Media Channels for Your Brand

Imagine you’re starting your own business, and you decide it’s time to start promoting it on social media. You want to reach as many people as possible, so you create profiles on every social media channel you can think of — Facebook, Instagram, Twitter, Snapchat, Pinterest, YouTube, and LinkedIn. You

3 Reasons Facebook Advertising Should Be on Your Radar

3 Reasons Why You Should Be Advertising on Facebook

With 81 percent of Americans on social media, it’s no secret that it is changing the landscape of marketing. Businesses know the importance of leveraging social to connect with audiences and promote their brands, and it’s pretty much essential for targeting millennials. None of this is news. However, social media

How to Use User-Generated Content

How To Use the Power of User-Generated Content

Your customers can be one of your greatest marketing assets. “How?” you ask. It’s called user-generated content (UGC), and it begins with the simple act of consumers and fans sharing, posting, and retweeting something about your brand. According to an article by AdWeek and Social Times: “85 percent of users surveyed

How to Run Facebook Contests

How to Use Facebook Contests to Create Buzz for Your Business

If you keep up with social media and its current trends, you’ve likely noticed that hosting contests are a highly effective way to engage an audience. And, for most businesses, Facebook tends to be the best platform to use since that’s where you’ll capture the largest percentage of people. In