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Tag: converged media

Marketing and Game of Thrones

What Marketers Can Learn from Game of Thrones

I’m a huge Game of Thrones fan. HUGE. Now, I will qualify that to superfans with the fact that I’m a fan of the TV show and haven’t finished the books (I will, though; please don’t burn me in effigy). I’m not the only one, though. Game of Thrones is

AAF Presentation: Converged Media

Converged Media is the crux of what we do at Smarter Searches and Courtney recently spoke to the AAF chapter in Knoxville about it. In her speech titled, “Converged Media: The New Standard” she explained what converged media is, how it works, and the three main approaches to maximizing the use

Converged Marketing: The New Standard

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] Media and marketing has formed into a converged entity in today’s society, creating a challenging world for marketers and small businesses alike. Converged media means bringing together websites, search marketing campaigns, social media, tradeshows, offline customer service, and everything else into a single