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Paid social media metrics: what do they really mean?

Paid Social Media Metrics: What Do They Really Mean?

A few weeks ago, I wrote a blog detailing the ins and outs of organic social media and what it all means. Now, we’re going to take a look at paid social media. Paid social media is just that, social media that you pay for. Last time, we talked about

Benefits of properly utilizing LinkedIn for your brand.

Benefits of Properly Utilizing LinkedIn

We recently had a client ask us to come up with a one-sheeter explaining the benefits of employees using LinkedIn to help their company. We thought this was a great idea, and after writing one up, we realized that this information is useful across the board, so we decided to

Social Media Metrics: Your Simplified Guide

Social Media Metrics: What Do They Really Mean?

As marketers, we oftentimes forget that what is common knowledge to us is not common knowledge to others. It’s definitely not common to our clients, who hire us so that they don’t have to learn this information. At Smarter Searches, we each have our department and we’re experts in that

Choosing the Best Social Media Channels for Your Brand

Choosing the Best Social Media Channels for Your Brand

Imagine you’re starting your own business, and you decide it’s time to start promoting it on social media. You want to reach as many people as possible, so you create profiles on every social media channel you can think of — Facebook, Instagram, Twitter, Snapchat, Pinterest, YouTube, and LinkedIn. You

Headshots in the Digital Space

Headshots in the Digital Space

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] I’m a big proponent of having professional headshots. They’re a must if you use LinkedIn (which more than 300 million people do). They’re also an important asset on many business websites, if you’re speaking at a conference or trade show, and for occasions