Skip links

Tag: social media marketing

Do's and Don'ts of Facebook Marketing

The Do’s and Don’ts of Facebook Boosting

We’ve discussed Facebook boosting quite a lot on our blog lately. Why? Well, here’s the shortened version: Facebook has recently announced that newsfeeds would begin prioritizing meaningful personal interactions with friends and family over posts from brands. What this means for you, the business owner, is that it’s going to

Setting Up Your Facebook Business Page

Small Business Tips: Setting Up Your Facebook Business Page

Facebook has more than 2 billion daily active users (as of 2017) with an average of 400 users signing up EVERY MINUTE. As a small business owner or entrepreneur, why wouldn’t you want to be where (all) the people are? With 2 billion customers at your fingertips, Facebook has become

Beginner's Guide to Boosting Posts on Facebook

A Beginner’s Guide to Boosting Posts on Facebook

Facebook has been around for almost 15 years, yet it still hasn’t worked itself into college-level marketing and advertising courses. If our 20-somethings aren’t learning the in and outs of social media advertising, it is likely that marketers of all ages are finding themselves confused over the popular trend. If

Is IGTV the Next Big Thing?

Is IGTV the Next Big Thing?

I teach Digital Marketing Strategy at the University of Tennessee. I was preparing my slides Tuesday for our lecture and discussion about Instagram. By the time I had given my lecture on Thursday, the content in my presentation was out of date. How could a platform change so dramatically that

The Power of the Instagram Story

The Power of the Instagram Story

Not all that long ago, everyone was up in arms about Instagram adding a “story” feature to the app. A wave of Millenials and Gen Zs even took to posting their Snapchat usernames on their Instagram stories in a comical protest. But after accepting the feature and beginning to use

10 Social Media Post Ideas

10 Social Media Post Ideas When You’re in a Rut

We know one of the key pieces to success on social media is consistently posting engaging content. This is way easier said than done, though — and even the best social media strategists can find themselves stuck in a content rut. Sometimes, all you need is a little inspiration to

Facebook Pixel

The #1 Secret to Successful Facebook Advertising Campaigns

I feel like I am always singing the praises of Facebook ads to my clients. You can create campaigns tailored to your needs, get super specific with the audiences you target, and achieve excellent results with a low monthly budget. Want more Facebook page likes? No problem. Set up a

12 Days of Christmas Digital Marketing Infographic

12 Days of Christmas: Digital Marketing

On Black Friday 2017, data from Adobe Digital Insights stated that “American shoppers spent a record $5 billion in 24 hours” — marking a 16.9% increase in dollars spent online, compared with Black Friday 2016. A big piece of that pie was the nearly $2 billion spent on mobile devices

Building Your Personal Brand

Tips for Building Your Personal Brand

What is a brand? For one thing, it’s a word that gets thrown around quite a bit, but when you sit down to think about what it really encompasses, do you actually know? And do you know exactly what building your personal brand can do for yourself or your business?

Social Media and Your Career

How Different Social Media Platforms Can Further Your Career

Once upon a time, social media was primarily for personal, fun use. Not anymore. While social media is still a great way to keep in touch with friends and family, it’s now also a critical part of marketing and business. From local businesses to massive corporations to government agencies, social