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Tag: Content Marketing

Are You Making These Common Social Media Mistakes?

Social media is an important part of any company’s marketing strategy, but there must be a plan in place for it to be successful. Many people think that social media is easy and can be handled internally, which in some cases is true, and in others, it is so false.

Content Marketing Strategy Tips for 2022

As CEO of a digital marketing agency and adjunct professor of marketing at the Haslam School of Business, content marketing is one of my most commonly discussed topics. It often needs to be “demystified” because so many things fall under the content marketing umbrella – social posts, blogs, websites, microsites,

The six types of content marketing

The 6 Types of Content Marketing

If you’ve landed on this post, I’m assuming a few things about you. Number One: you might be new to the world of marketing. Number Two: you’ve been searching for a more straightforward answer as to what exactly content marketing is. Or Number Three: you need help getting your business’s

Why you should consider outsourcing your marketing to an agency.

Why You Should Consider an Agency

Nowadays just about everything is DIY or self-serve. Updating your bathroom? DIY it! Organizing your closet? DIY it! Building a website? DIY it! Between videos on YouTube, online tutorials, and self-service options, just about anything seems like it can be done as a DIY project.  So why would you need

3 Simple Ways to Become A Better Writer and how to beat writer's block.

3 Simple Ways to Become a Better Writer

Writing is a valuable skill that we use almost every day and it’s necessary to have throughout your life. Whether you’re crafting an email, drafting a blog post, or write as a part of your daily job, we all could benefit from becoming better writers. Follow the tips below to

How COVID-19 Pivoted Marketing Efforts

How COVID-19 Pivoted Marketing Efforts Across Industries

Our last blog covered some of the ways we expected the novel Coronavirus to affect businesses and their marketing efforts. Although it seems not long since that blog was posted, we have seen dramatic shifts happen rapidly across industries including restaurants, grocery stores, and retail. This is an ever-changing situation,

4 steps to writing an engaging blog

4 Steps to Writing an Engaging Blog

PSA: You don’t have to be a skilled writer to create effective and engaging blog posts! Creating blog posts for your website is a great way to give your brand a personality and a voice; plus it enhances your SEO which will help increase traffic to your site. The idea

How to Get Started with Email Marketing

How to Get Started With Email Marketing

Take a second and think about your own email inbox. Do you receive emails from your favorite stores and brands? More likely than not, you receive quite a few each day. These could be newsletters, product updates, or flat-out sales promotions. You may even have an email or two from

Content Marketing vs. Inbound Marketing

Content Marketing vs. Inbound Marketing

Whether you’re a marketing intern, blog specialist, or SEO guru, chances are you’re familiar with content and inbound marketing. Some professionals in the industry have argued that the terms are interchangeable, but there are some pretty key differences between the two. So what exactly separates the two? How are the