how pay-per-click marketing can improve your web presence

With every passing day, the internet becomes more and more crowded, and increasingly more competitive. According to Moz, there are 169 billion URLs, 23 billion subdomains, and over 1 trillion links on the internet as of May 2017. So no matter what industry you are in, or how niche it may be, there are other…

Learn more about Google's latest update to cross-device remarketing from Smarter Searches

Have you ever been searching for a product or event, and ads for that product or event started popping up on your Facebook feed or other websites that you are visiting? If you’re like me, you’ve probably wondered how on earth these oddly specific ads are finding you. Truth be told, the answer to this…

Read the Smarter Searches blog to find out why your company should be using ppc advertising and remarketing

The year is 2016, and surprisingly, some businesses still don’t see the value in using pay-per-click advertising. While a dedicated SEO strategy is very important to your online visibility, a combined effort of SEO and PPC will give you the best chance to be seen by users and to gain new customers. But why is…

Follow the Smarter Searches blog to stay relevant in the mobile world of digital marketing.

Technology never sleeps. If you blink, you may miss the latest and greatest new technological innovation. Today, the “newest and greatest” innovations seem to be centered around mobile devices. Here in 2016, everyone has a smartphone or tablet, and in many cases – both. And as the social and technological world advances, so must trends…

ad copy testing for ppc campaign optimization

If you’re working with PPC, ad testing is an inevitable part of campaign optimization. One of the worst things you can do is build a campaign and let it collect dust. One of the best practices Smarter Searches enforces is trying out various types of ad copies to see what resonates with our audiences. It…

ppc ads and reporting

When it comes to ad performance, there are several ways you can tackle optimization. One way that often gets ignored is utilizing reports to analyze data. I’ve been known to forget this tactic, and simply leave it to the interface or other platforms to determine what’s effective in my campaigns. However, it’s important to take…

© 2012-2016 Smarter Searches – We Think Smarter! / 800 S. Gay St., Suite 700 Knoxville, TN 37929 | Terms of Use & Copyright Notice | Privacy Policy