The #CuteAnimalTweetOff is a great example of successful real-time marketing. Read more in the Smarter Searches blog.

In a political climate characterized by divisiveness and aggressive social media posts – mixed with a healthy amount of “fake news” and “alternative facts,” there is one thing – and one thing alone – that unifies people, that brings people together, and on which all humans can agree. Baby animals are really freaking cute. There’s…

guide to marketing on pinterest

Let’s talk about the social powerhouse that is Pinterest. First of all, its has great potential to drive traffic to a website. In fact, Pinterest is the second highest referrer of traffic to websites, with the first being Facebook. That fact alone makes Pinterest a social media platform that shouldn’t be ignored. So, if you’re…

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