how to market to Gen Z consumers in 2018 and beyond

Just when the marketing world has finally begun to understand millennials, a new generation is just around the corner. Generation Z, born after 1996, is predicted to be the largest group of consumers by the year 2020 and reach a buying power of 44 million by the year 2025. With Gen Z rising as the…

The #CuteAnimalTweetOff is a great example of successful real-time marketing. Read more in the Smarter Searches blog.

In a political climate characterized by divisiveness and aggressive social media posts – mixed with a healthy amount of “fake news” and “alternative facts,” there is one thing – and one thing alone – that unifies people, that brings people together, and on which all humans can agree. Baby animals are really freaking cute. There’s…

guide to marketing on pinterest

Let’s talk about the social powerhouse that is Pinterest. First of all, its has great potential to drive traffic to a website. In fact, Pinterest is the second highest referrer of traffic to websites, with the first being Facebook. That fact alone makes Pinterest a social media platform that shouldn’t be ignored. So, if you’re…

Cereus Bright case study

Knoxville’s Rhythm n’ Blooms 2015 Music Festival is over…and I’m having withdrawals. That is, withdrawals from live music, extremely talented musicians, and the energy of this fun, intimate festival…and I almost didn’t go! On April 10, 2015, my husband and I made the last minute decision to buy our tickets, hop in the car, and…

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