At Smarter Searches, we do the occasional website redesign. Even when we don’t, we always recommend that in the grand scheme of growing your business and your presence on the web, it helps to have a beautiful and user-friendly website. We can do all the right things to help customers find your website, but a…

achieve greater online conversions with smarter usability tips for your website

Usability and User Experience When a website’s usability is simple, easy, navigable, and obvious, more conversions (a.k.a converting site visitors into paying customers) occur. Websites are set up to display your trade, craft, products, or services, so it makes sense to do everything you can to make sure your visitors quickly find what they want….

Minimalism is a design movement in which artists and designers eliminate non-essential forms, features, or concepts in an effort to expose the essence or identity of a subject.  Minimalism can also be considered any design or style that uses the simplest and fewest elements necessary to create the maximum effect. While this verges into a subjective aspect…

Detail and decoration are like a double-edged sword. One one hand, visual decoration can make your site unique, personal and creative. However, in some cases it can be tacky, overwhelming and land in the area of kitsch. Kitsch can be defined as something gaudy, overdone, melodramatic, tacky, mass-produced or low-quality. Think of the worst puppy-dog painting on a wall-hanging…

“Seeing comes before words. The child looks and recognizes before it can speak” – John Berger, Ways of Seeing The essence of this book is that we “see” before we read, speak, and walk. Concepts and design should be well crafted because it is the first thing someone will notice and “see” about your site. The essence of…

Content is the essence of your work; it is what is being depicted, and it is a distinct aspect of art and design that can cross over into web design to help any designer create a unified site. Content is also the emotional or intellectual message, the expression, essential meaning, significance or aesthetic value. This can be sensory,…

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