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Tag: web design

Whitestone Inn Website Launch

From Mockup to Launch: Whitestone Inn

Another week, another website launch day at Smarter Searches! Guys, our team is so excited about this one – it’s a gorgeous bed and breakfast in Kingston, Tennessee! Keep reading to see how we transformed the brand’s online presence and made the website more functional for guests.  The Project Whitestone

american distribution website launch

From Mockup to Launch: American Distribution

It’s another Website Launch Day here at Smarter Searches, which means a celebration is in order (including a champagne toast because, well, it’s us); but before we pop the bottle, I wanted to take a moment to reflect on the process that led us here. There’s a lot of work

The Best Ways to Help Your Design Team Succeed

6 Ways to Help Your Design Team Succeed

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” — Milton Glaser When it comes to branding, web design, and print marketing, designers (our team included) always aim for “wow.” It’s simply in our nature to want to

Small Town Business Survival Tips

#ShopSmall: Small Town Business Survival Tips

Opening and operating a small business in a small town can be risky. With concerns of low traffic volume, low population income, and a limited target market, it seems unrealistic to try. In fact, many don’t. For the few that do take the risk, we applaud you and hope your

Digital Marketing: A Recipe for Success

Digital Marketing: A Recipe for Success

  Unless you’ve always been a mad scientist in the kitchen, recipes are a great way to learn how to make food, combine spices, and satisfy your inner foodie. As someone who likes to learn something from the most basic starting point, I can appreciate the simplicity in following the

How to Build Your Online Portfolio

How to Create a Successful Online Portfolio

First things first: your professional portfolio should be an example of your best work, not a comprehensive time capsule. Instead, it should be is a sampling of your best work, throughout your career. What Constitutes Your Best Work? The specifics will vary by person, business, and industry, but in general,