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Tag: web design

5 Reasons Why Your Website Isn’t Converting

These days, most business owners know that a website is an essential component of a flourishing business. A website gives you control of your brand and content, allows you to show up in search engines, provides a platform for sharing testimonials and social proof, and, of course, enables you to

Whitestone Inn Website Launch

From Mockup to Launch: Whitestone Inn

Another week, another website launch day at Smarter Searches! Guys, our team is so excited about this one - it’s a gorgeous bed and breakfast in Kingston, Tennessee! Keep reading to see how we transformed the brand’s online presence and made the website more functional for guests.  The Project Whitestone
american distribution website launch

From Mockup to Launch: American Distribution

It’s another Website Launch Day here at Smarter Searches, which means a celebration is in order (including a champagne toast because, well, it’s us); but before we pop the bottle, I wanted to take a moment to reflect on the process that led us here. There’s a lot of work

The Best Ways to Help Your Design Team Succeed

6 Ways to Help Your Design Team Succeed

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” — Milton Glaser When it comes to branding, web design, and print marketing, designers (our team included) always aim for “wow.” It’s simply in our nature to want to

Small Town Business Survival Tips

#ShopSmall: Small Town Business Survival Tips

Opening and operating a small business in a small town can be risky. With concerns of low traffic volume, low population income, and a limited target market, it seems unrealistic to try. In fact, many don’t. For the few that do take the risk, we applaud you and hope your

Digital Marketing: A Recipe for Success

Digital Marketing: A Recipe for Success

  Unless you’ve always been a mad scientist in the kitchen, recipes are a great way to learn how to make food, combine spices, and satisfy your inner foodie. As someone who likes to learn something from the most basic starting point, I can appreciate the simplicity in following the