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4 Things Your Website's Homepage Really Needs

4 Things Your Website’s Homepage Really Needs

As a busy entrepreneur, you wear many hats; and if web designer is on that list, you know how overwhelming trying to build a website from scratch can be. You need to write all your content and organize it into pages, gather up your images,

My design process: from inspiration to implementation

My Design Process

After I finished writing my monthly client blogs, I was really excited to get started on a design project that Courtney asked me to help out on. For this project, I was tasked with designing a marketing promotional booklet in InDesign. Like with most of

Emotions Behind Color in Marketing

The Emotions Behind Color

As stated in one of our previous blogs, Brain Power: Psychological Insights to Improve your Marketing, understanding your audience is one thing – but understanding the psychology of the human brain, even in marketing, will yield even greater results for your business. The psychology of

The Best Ways to Help Your Design Team Succeed

6 Ways to Help Your Design Team Succeed

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” — Milton Glaser When it comes to branding, web design, and print marketing, designers (our team included) always aim for “wow.” It’s simply in