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Emotions Behind Color in Marketing

The Emotions Behind Color

As stated in one of our previous blogs, Brain Power: Psychological Insights to Improve your Marketing, understanding your audience is one thing – but understanding the psychology of the human brain, even in marketing, will yield even greater results for your business. The psychology of

The Best Ways to Help Your Design Team Succeed

6 Ways to Help Your Design Team Succeed

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” — Milton Glaser When it comes to branding, web design, and print marketing, designers (our team included) always aim for “wow.” It’s simply in