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Digital Marketing

Social Media Metrics: What Do They Really Mean?

As marketers, we oftentimes forget that what is common knowledge to us is not common knowledge to others. It’s definitely not common to our clients, who hire us so that they don’t have to learn this information. At Smarter Searches, we each have our department

4 Things Your Website’s Homepage Really Needs

As a busy entrepreneur, you wear many hats; and if web designer is on that list, you know how overwhelming trying to build a website from scratch can be. You need to write all your content and organize it into pages, gather up your images,

How COVID-19 Pivoted Marketing Efforts

How COVID-19 Pivoted Marketing Efforts Across Industries

Our last blog covered some of the ways we expected the novel Coronavirus to affect businesses and their marketing efforts. Although it seems not long since that blog was posted, we have seen dramatic shifts happen rapidly across industries including restaurants, grocery stores, and retail.

How Quickly Should I Respond to Customer Emails?

How Quickly Should I Respond to Customer Emails?

Your customers may email your business for a variety of reasons: a question about your products or services, praise for your business, or even a complaint or problem they have experienced with your business. Regardless of why a customer sends your business an email, they

How to Handle a Negative Review Online

How to Handle a Negative Review Online

One of the unfortunate aspects of running a business is that you likely won’t be able to please every customer or they might not love every aspect of your business. As the use of social media has continued to increase, so has customer reliance on

4 Black Friday Marketing Tips to Increase Customer Engagement

4 Black Friday Marketing Tips to Increase Customer Engagement

Black Friday was originally the day after Thanksgiving in which many stores would offer discounts and deals on their products and services. However, in recent years, Black “Friday” has really become an extended weekend starting on Thanksgiving Day and ending on Cyber Monday. According to

4 Reasons Why You Should Use A/B Testing

Before we tell you why you should use A/B testing, you should first understand what it is. A/B testing is a method which helps businesses measure and achieve different types of goals (i.e. increase conversion rates), by comparing two versions of a webpage against each

The Psychological Toll of Unpopular Products

The Psychological Toll of Unpopular Products

When you first start working in marketing, most of us have big dreams and ideas about how it will work, the products you will be advertising, all the fun and creativity you will get to be a part of. But oftentimes, in this industry, you

Adjusting Google Analytics Settings

Adjust Your Analytics Settings for New GDPR Laws

On May 25th, 2018, the new General Data Protection Regulation (GDPR) laws will go into effect. GDPR is designed to protect the personal data of citizens of the EU as a part of their “consumer first” approach to data protection. The EU’s rollout of GDPR