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Digital Marketing

How COVID-19 Pivoted Marketing Efforts

How COVID-19 Pivoted Marketing Efforts Across Industries

Our last blog covered some of the ways we expected the novel Coronavirus to affect businesses and their marketing efforts. Although it seems not long since that blog was posted, we have seen dramatic shifts happen rapidly across industries including restaurants, grocery stores, and retail.

How Quickly Should I Respond to Customer Emails?

How Quickly Should I Respond to Customer Emails?

Your customers may email your business for a variety of reasons: a question about your products or services, praise for your business, or even a complaint or problem they have experienced with your business. Regardless of why a customer sends your business an email, they

How to Handle a Negative Review Online

How to Handle a Negative Review Online

One of the unfortunate aspects of running a business is that you likely won’t be able to please every customer or they might not love every aspect of your business. As the use of social media has continued to increase, so has customer reliance on

4 Black Friday Marketing Tips to Increase Customer Engagement

4 Black Friday Marketing Tips to Increase Customer Engagement

Black Friday was originally the day after Thanksgiving in which many stores would offer discounts and deals on their products and services. However, in recent years, Black “Friday” has really become an extended weekend starting on Thanksgiving Day and ending on Cyber Monday. According to

4 Reasons Why You Should Use A/B Testing

Before we tell you why you should use A/B testing, you should first understand what it is. A/B testing is a method which helps businesses measure and achieve different types of goals (i.e. increase conversion rates), by comparing two versions of a webpage against each

The Psychological Toll of Unpopular Products

The Psychological Toll of Unpopular Products

When you first start working in marketing, most of us have big dreams and ideas about how it will work, the products you will be advertising, all the fun and creativity you will get to be a part of. But oftentimes, in this industry, you

Adjusting Google Analytics Settings

Adjust Your Analytics Settings for New GDPR Laws

On May 25th, 2018, the new General Data Protection Regulation (GDPR) laws will go into effect. GDPR is designed to protect the personal data of citizens of the EU as a part of their “consumer first” approach to data protection. The EU’s rollout of GDPR

The Digital Marketing Resolutions in 2018

5 Digital Marketing Resolutions You’ll Stick to in 2018

It’s January. For business owners, this month is for goal setting, reflecting on the previous year, and planning for the year ahead. What worked? What didn’t? How can you apply those lessons to your 2018 strategy? When you’re thinking about your goals this year, make

12 Days of Christmas Digital Marketing Infographic

12 Days of Christmas: Digital Marketing

On Black Friday 2017, data from Adobe Digital Insights stated that “American shoppers spent a record $5 billion in 24 hours” — marking a 16.9% increase in dollars spent online, compared with Black Friday 2016. A big piece of that pie was the nearly $2