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SEO and PPC survival tools for digital marketing.

SEO and PPC Survival Tools

The internet is a vast world of information with answers (both right and wrong) for virtually any question, but trying to navigate through the queries, algorithms, and unspoken rules can be like exploring the great unknown. Now, I don’t consider myself a competent outdoorswoman by

SEO and PPC: First Impressions

Whether you’re an industry veteran or a recent graduate (like me), jumping into a new field or job can be daunting, especially if it’s focused on the ever-changing internet. I’m Kassidy, Smarter Searches’ newest Marketing Assistant! Graduating two months before the COVID-19 pandemic put a

What is Position Zero on Google?

What is Position Zero on Google SERP?

You have likely heard of the SEO goal of ranking in the #1 organic position on Google, but have you thought about Position #0? What is Position #0? This is the organic position that ranks ahead of the #1 organic position on Google and is

The Importance of SEO on Maintstream Media

The Importance of SEO on Mainstream Media

Titles are important across all genres. Book titles, movie titles, meta titles. They’re all important at explaining what something will be about and setting expectations. Making a title too obscure or esoteric means that no one knows what they’re in for. Make it boring, and

SEO Audits for Dummies

SEO Audits for Dummies

When I first started in this business, very few people knew what SEO was. “Search engine optimization” was a hard sell to businesses and few people really understood what it was, much less how to do it. Now, most businesses we work with know and

SEO Tactics You Should Avoid

SEO Tactics You Need To Avoid

Search Engine Optimization is the process of building the quality and quantity of website traffic and brand exposure through organic search. Google rewards you for proper SEO tactics, and as such, can punish you for poor SEO tactics. Let’s take a look at a few

4 SEO Friendly Blog Post Styles

4 SEO Friendly Blog Post Styles

Blogging isn’t just for influencers anymore. More and more businesses have started adopting the practice as a tool to boost SEO value, establish thought leadership, and create a unique brand voice while providing value to interested readers. Every business, organization, and company should consider starting

Why Your Business Needs to Blog

Why Your Business Needs to be Blogging

A blog is a crucial aspect of any business’s website for more reasons than one. According to a Hubspot survey, 60% of businesses who blog acquire more customers than businesses who aren’t blogging. A blog is a perfect way to connect with your audience and