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What is Position Zero on Google?

What is Position Zero on Google SERP?

You have likely heard of the SEO goal of ranking in the #1 organic position on Google, but have you thought about Position #0? What is Position #0? This is the organic position that ranks ahead of the #1 organic position on Google and is

The Importance of SEO on Maintstream Media

The Importance of SEO on Mainstream Media

Titles are important across all genres. Book titles, movie titles, meta titles. They’re all important at explaining what something will be about and setting expectations. Making a title too obscure or esoteric means that no one knows what they’re in for. Make it boring, and

SEO Audits for Dummies

SEO Audits for Dummies

When I first started in this business, very few people knew what SEO was. “Search engine optimization” was a hard sell to businesses and few people really understood what it was, much less how to do it. Now, most businesses we work with know and

SEO Tactics You Should Avoid

SEO Tactics You Need To Avoid

Search Engine Optimization is the process of building the quality and quantity of website traffic and brand exposure through organic search. Google rewards you for proper SEO tactics, and as such, can punish you for poor SEO tactics. Let’s take a look at a few

4 SEO Friendly Blog Post Styles

4 SEO Friendly Blog Post Styles

Blogging isn’t just for influencers anymore. More and more businesses have started adopting the practice as a tool to boost SEO value, establish thought leadership, and create a unique brand voice while providing value to interested readers. Every business, organization, and company should consider starting

Why Your Business Needs to Blog

Why Your Business Needs to be Blogging

A blog is a crucial aspect of any business’s website for more reasons than one. According to a Hubspot survey, 60% of businesses who blog acquire more customers than businesses who aren’t blogging. A blog is a perfect way to connect with your audience and

Why Mobile SEO is Vital

Mobile SEO – It is Now Literally Everything

For years, our team has been beating a dead horse. Not a literal dead horse, but the metaphorical dead horse of the importance of SEO for mobile devices. Google has said (more than once) that mobile searches have outpaced desktop searches since about 2015. They

6 Tips for Creating Content When You're Stuck

6 Tips for Creating Content When You’re Stuck

Quality content is a huge factor in SEO rankings, but it’s not always easy to create quality content on a consistent basis. For the times when your creative juices aren’t flowing, here are a few tips for making sure your website is up-to-date on content.