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Tag: google analytics

Tracking Website Goals: GTM vs GTAG

Tracking Your Website Goals: The Difference Between GTM and GTAG

Tracking your website traffic is immensely important. Anytime you start working on a digital marketing initiative you must have a plan in place for how to measure it. Most of us use Google Analytics to track those results. However, with the major advances in analytics and tracking, your options on

Adjusting Google Analytics Settings

Adjust Your Analytics Settings for New GDPR Laws

On May 25th, 2018, the new General Data Protection Regulation (GDPR) laws will go into effect. GDPR is designed to protect the personal data of citizens of the EU as a part of their “consumer first” approach to data protection. The EU’s rollout of GDPR is the first data protection

Spam Bots: The Enemy to Analytics

Your traffic is booming! Can you believe it? Traffic is up 30% month over month, with a 40% improvement the previous month.  In a word, your website is killing it. Except, strangely almost all your traffic seems to be referral, or at least the largest source is now, where previously