Why Poor Writing Kills Your Website blog cover
First impressions mean everything. In this digital world, a website is often the first and primary point of contact for consumers to reach a business. Your website is your opportunity to demonstrate to your audience who your company is and how your business can improve the customers’ lives or solve a problem they face.

What do you think your customers will think when they open your site and start reading, only to find that it contains poorly written content that is full of misspelled words and grammar mistakes. Some sentences may be near impossible to understand due to the quality of writing. Regardless of even being able to comprehend what your website says, typos make it appear that your business doesn’t care enough to even put time into crafting a beautiful, professional website. What does that say about the quality and effort that you will put into your products and services?

Even if grammar and writing have absolutely nothing to do with the products and services you offer, it is important to demonstrate to consumers that your company is professional and will take care of them. Consumers will notice misspelled words and grammar issues, and more likely than not, it will immediately diminish their perception of your business as a reputable company.

Here are 3 tips on how to avoid typos, misspelled words, and grammar mistakes in your website:

 

  • Use Grammarly

 

Grammarly is a free tool that checks your writing for grammar, punctuation, and spelling mistakes. There is a premium subscription that offers even more advanced writing feedback such as impoliteness, ineffective vocabulary, plagiarism, and even insensitive or non-inclusive language. 

Even with the free version of Grammarly, it is a great tool to check your writing and ensure that your audience understands what you’re saying and that it appears well-written and professional.

 

  • Have someone else proofread your writing

 

You may have heard this tip when you were in school writing papers, but this trick applies to checking your website content as well. You know what you intended to write, so proofreading your own writing could mean that you won’t even notice your writing mistakes. You are also unlikely to notice if a sentence you’ve written doesn’t read well or is hard to understand.

Utilizing someone else to proofread your content before posting to your website is essential to ensure that your content is free of mistakes and that your audience will be able to understand the content once it goes live on your website.

 

  • Google it!

 

If you are unsure about certain punctuation or capitalization in your writing, Google it! There are plenty of online resources available with information about proper grammar techniques. Even the best writers may forget which side of the quotation marks to put the period on. There is no shame in making sure that you are practicing the best grammar and punctuation in your writing.

Your website says a lot about your company. It is often one of the first points of communication that you have with your customers. Proofreading and ensuring your content is professional, follows grammar rules, and is free from typos or misspelled words is crucial to communicating the right message to your website audience and customers. 

Ensuring that your website is in top shape can be a huge task. At Smarter Searches, we are dedicated to making sure that your website is looking and performing its best for your business and your customers. We will make sure that your website content is free from grammar and spelling errors and that your website is conveying your business’ message in the clearest, most professional way. Contact Smarter Searches today to find out how we can help you with your website and other areas of your digital marketing strategy.

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