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Content marketing strategy and tips for 2022

Content Marketing Strategy Tips for 2022

As CEO of a digital marketing agency and adjunct professor of marketing at the Haslam School of Business, content marketing is one of my most commonly discussed topics. It often needs to be “demystified” because so many things fall under the content marketing umbrella –

The six types of content marketing

The 6 Types of Content Marketing

If you’ve landed on this post, I’m assuming a few things about you. Number One: you might be new to the world of marketing. Number Two: you’ve been searching for a more straightforward answer as to what exactly content marketing is. Or Number Three: you

3 Simple Ways to Become A Better Writer and how to beat writer's block.

3 Simple Ways to Become a Better Writer

Writing is a valuable skill that we use almost every day and it’s necessary to have throughout your life. Whether you’re crafting an email, drafting a blog post, or write as a part of your daily job, we all could benefit from becoming better writers.

Social Media Metrics: Your Simplified Guide

Social Media Metrics: What Do They Really Mean?

As marketers, we oftentimes forget that what is common knowledge to us is not common knowledge to others. It’s definitely not common to our clients, who hire us so that they don’t have to learn this information. At Smarter Searches, we each have our department

4 steps to writing an engaging blog

4 Steps to Writing an Engaging Blog

PSA: You don’t have to be a skilled writer to create effective and engaging blog posts! Creating blog posts for your website is a great way to give your brand a personality and a voice; plus it enhances your SEO which will help increase traffic

Why poor writing kills your website

Why Poor Writing Kills Your Website and How to Fix It

First impressions mean everything. In this digital world, a website is often the first and primary point of contact for consumers to reach a business. Your website is your opportunity to demonstrate to your audience who your company is and how your business can improve

4 Ways to Build User-Generated Content on Social Media

4 Ways to Build User-Generated Content

User-generated content can help your business reach a wider audience, increase buzz, and become more relatable. Not only does user-generated content provide you with free, easy advertising, but it also helps you build relationships with your customers. No matter what social media platform you prefer,

Content Marketing vs. Inbound Marketing

Content Marketing vs. Inbound Marketing

Whether you’re a marketing intern, blog specialist, or SEO guru, chances are you’re familiar with content and inbound marketing. Some professionals in the industry have argued that the terms are interchangeable, but there are some pretty key differences between the two. So what exactly separates

Repurposing Authentic Content Blog Graphic

Repurposing Authentic Content

Creating unique and well-developed content is legitimately difficult. But while getting over that first hurdle is crucial, it is only the first step in fulfilling all your content creation goals. Creating one great piece of content isn’t all that hard, especially if you have a

The Digital Marketing Resolutions in 2018

5 Digital Marketing Resolutions You’ll Stick to in 2018

It’s January. For business owners, this month is for goal setting, reflecting on the previous year, and planning for the year ahead. What worked? What didn’t? How can you apply those lessons to your 2018 strategy? When you’re thinking about your goals this year, make