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Tag: best practices

We're In a Mobile World

Staying Relevant in an Increasingly Mobile World

Technology never sleeps. If you blink, you may miss the latest and greatest new technological innovation. Today, the “newest and greatest” innovations seem to be centered around mobile devices. Here in 2016, everyone has a smartphone or tablet, and in many cases – both. As the social and technological world

Social Listening Tactics

Cheyenne’s Accountability Corner: Social Listening

Happy March, everybody. Last month we touched based on our 2016 resolutions (and by the way, mine are going strong!), and I promised you a blog on social listening this month. So, what exactly is social listening? Social Listening is the practice on monitoring your digital media accounts for activity

Welcome to Cheyenne’s Accountability Corner

Hi, friends! I want to formally introduce you to my new blog series: Cheyenne’s Accountability Corner. We all know that one, slightly-annoying friend that remembers everything that ever happens and holds us accountable. Yeah, that’s me. It’s February already, so I feel compelled to check in with you all –

Understanding Social Media: Twitter

Understanding Social Media: Twitter

In 140 characters, describe your day. Share an article. Create a funny anecdote. Spread informative news.  But you may not, under any circumstances, exceed those 140 characters.  Sound difficult? Not really.  Not when you get used to using the microblogging platform Twitter. With more than 500 million users, Twitter is

Understanding Social: Facebook

Understanding Social Media: Facebook

I could talk about Facebook for days.  I’ve been on it for more than eight years and have seen it evolve from a social engagement platform for college students into an irrefutable part of life.  Facebook has become a verb.  “Facebook official” is perceived as an actual legitimization of relationship status.  Facebook

How Mobile is Different

How Mobile is Different

Since you can now target mobile devices separately in search engine marketing campaigns, I have had the opportunity to test multiple aspects of what makes a campaign successful and in many cases, there are significant differences between mobile and desktop searches. Consequently, the optimization process is also quite different. Take

Search Network vs. Display Network

Differences Between Display Network and Search Network

At my previous agency, I fielded a lot of questions about what the display network was and what the search network was and how they differed in pay per click advertising.  Many times the sales associates couldn’t answer the questions, so there was constantly misinformation being spread.  The end result