- Create a hashtag based on an end goal
The best way to make an effective hashtag is basing it off an end goal you are trying to accomplish. For example, if you are trying to get consumers to buy your product or service you would make a hashtag that encourages just that. Making a hashtag that doesn’t have a reason or meaning is useless and won’t help your business.
- Make sure you have the ability to measure your hashtags
After you have made a hashtag that is tied to an end goal, you want to make sure you can measure the effectiveness of that hashtag. If you don’t have any means to measure the results, then there’s no point in creating one in the first place. There are many tools available to measure the effectiveness of any and all hashtags you create. One tool that we use at Smarter Searches is Sprout Social. Sprout Social is a social media management and optimization platform for brands and agencies of all sizes. The site allows you to analyze engagement across your social media platforms. This takes you a little deeper into who you are reaching, and how relevant and effective your hashtags are.
- Hashtags should be short and easy to remember
The shorter and easier, the longer they’ll last. If your hashtag is too long or hard to remember then it’s as good as gone. There is no point in creating something that no one will remember or have to search for to use. Everything today is fast, fast, fast. If people can’t remember your hashtag or have to put more than 2 seconds of thought into it, chances are they are moving on without it. Don’t give them that chance.
- Hashtags should be unique and specific to your brand
Do you want to create buzz? Of course you do. Come up with something unique and specific to your brand, and that buzz will follow. At Smarter Searches, we #ThinkSmarter. It applies to our brand, and it’s what we do. It’s really that simple. Make sure the hashtag you create is new and not something your competition or hundreds of other brands will use. Putting a bit of research into this project will go a long way.
Follow up with the experts
Now that you know a few tips on what makes an effective hashtag, go try it out! If your business needs any additional help with your social media presence, feel free to contact us and we will help you get to the next level.