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World Emoji Day how to use emojis 2021 and what to add to your content calendar.

World Emoji Day 😉

There’s a holiday for everything these days and a hashtag to match it. National Sibling Day? Puppy Day? National Taco Day (a personal favorite around our office). What would the world be without emojis, though? So naturally, we have to have a World Emoji Day. 

Social Media Day 2021 Lani's thoughts on what's new this year.

Social Media Day 2021

Every year before I write this blog, I go back and read what I wrote in previous years. This lets us look at how much things have changed and how much they’ve stayed the same. In 2019, we talked about the importance of social media

Benefits of properly utilizing LinkedIn for your brand.

Benefits of Properly Utilizing LinkedIn

We recently had a client ask us to come up with a one-sheeter explaining the benefits of employees using LinkedIn to help their company. We thought this was a great idea, and after writing one up, we realized that this information is useful across the

Social Media Metrics: Your Simplified Guide

Social Media Metrics: What Do They Really Mean?

As marketers, we oftentimes forget that what is common knowledge to us is not common knowledge to others. It’s definitely not common to our clients, who hire us so that they don’t have to learn this information. At Smarter Searches, we each have our department

iOS 14 Changes Good for People, Bad for Business Blog Graphic

iOS 14 Changes… Good For People, Bad For Business

Last summer, Apple announced a new privacy feature that would require all apps to ask for explicit permission to track a user. This is great! Right? No more creepy ads about what you were just thinking about (we’re sure you searched it somewhere, but we’ll

TikToks, Reels, and 2020

TikTok, Reels, and 2020

The year is 2020. We’re in a global pandemic. Donald Trump is president. Gen Z loves TikTok (and I’m close enough to 30 to tell you, from the bottom of my heart, that I just don’t get it!). Another note – Kanye West announced his

World Emoji Day July 17 Blog

World Emoji Day – July 17th

If you scroll through your past text messages, the odds of an emoji present in a message would not be a surprise. We use emojis every day; whether it’s to help portray emotion in a message, to add a little extra something to a caption,

World Social Media Day 2020

World Social Media Day

World Social Media Day occurs each year on June 30th, so before starting this blog, I went back and re-read the one I wrote last year. I took note of the statistics and the (shocking) mention of the Kardashians. While I will, of course, fill

Keeping Emotions Out Of Social Media and Keeping It Professional

Keeping Emotions Out of Social

This may sound like a weird title. Isn’t social about sharing your thoughts, ideas, and emotions? The answer to all of that is, yes. Of course. But, when it comes to social media for your business, please pay attention to this. We know what we’re