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Social Media

Social Media Metrics: What Do They Really Mean?

As marketers, we oftentimes forget that what is common knowledge to us is not common knowledge to others. It’s definitely not common to our clients, who hire us so that they don’t have to learn this information. At Smarter Searches, we each have our department

iOS 14 Changes Good for People, Bad for Business Blog Graphic

iOS 14 Changes… Good For People, Bad For Business

Last summer, Apple announced a new privacy feature that would require all apps to ask for explicit permission to track a user. This is great! Right? No more creepy ads about what you were just thinking about (we’re sure you searched it somewhere, but we’ll

TikToks, Reels, and 2020

TikTok, Reels, and 2020

The year is 2020. We’re in a global pandemic. Donald Trump is president. Gen Z loves TikTok (and I’m close enough to 30 to tell you, from the bottom of my heart, that I just don’t get it!). Another note – Kanye West announced his

World Emoji Day July 17 Blog

World Emoji Day – July 17th

If you scroll through your past text messages, the odds of an emoji present in a message would not be a surprise. We use emojis every day; whether it’s to help portray emotion in a message, to add a little extra something to a caption,

World Social Media Day 2020

World Social Media Day

World Social Media Day occurs each year on June 30th, so before starting this blog, I went back and re-read the one I wrote last year. I took note of the statistics and the (shocking) mention of the Kardashians. While I will, of course, fill

social media professionalism

Keeping Emotions Out of Social

This may sound like a weird title. Isn’t social about sharing your thoughts, ideas, and emotions? The answer to all of that is, yes. Of course. But, when it comes to social media for your business, please pay attention to this. We know what we’re

The Impact of Social Media on Award Show Season

The Impact of Social Media on the Award Show Season

Do you remember watching award shows such as The Oscars and Grammys and having to wait until the following day to read headlines or discuss the show with coworkers or friends? It feels like a bygone era. Social media gives us the ability and freedom

When Likes Disappear on Instagram

When “Likes” Disappear

Instagram is life. For some, it’s because they spend more time on the app than anywhere else. For others, i.e. influencers, it’s how they make a name for themselves, and not to mention that it’s how they make the majority of their money. With that