There’s a holiday for everything these days and a hashtag to match it. National Sibling Day? Puppy Day? National Taco Day (a personal favorite around our office). What would the world be without emojis, though? So naturally, we have to have a World Emoji Day.
Every year before I write this blog, I go back and read what I wrote in previous years. This lets us look at how much things have changed and how much they’ve stayed the same. In 2019, we talked about the importance of social media
A few weeks ago, I wrote a blog detailing the ins and outs of organic social media and what it all means. Now, we’re going to take a look at paid social media. Paid social media is just that, social media that you pay for.
We recently had a client ask us to come up with a one-sheeter explaining the benefits of employees using LinkedIn to help their company. We thought this was a great idea, and after writing one up, we realized that this information is useful across the
As marketers, we oftentimes forget that what is common knowledge to us is not common knowledge to others. It’s definitely not common to our clients, who hire us so that they don’t have to learn this information. At Smarter Searches, we each have our department
Last summer, Apple announced a new privacy feature that would require all apps to ask for explicit permission to track a user. This is great! Right? No more creepy ads about what you were just thinking about (we’re sure you searched it somewhere, but we’ll
The year is 2020. We’re in a global pandemic. Donald Trump is president. Gen Z loves TikTok (and I’m close enough to 30 to tell you, from the bottom of my heart, that I just don’t get it!). Another note – Kanye West announced his
If you scroll through your past text messages, the odds of an emoji present in a message would not be a surprise. We use emojis every day; whether it’s to help portray emotion in a message, to add a little extra something to a caption,
World Social Media Day occurs each year on June 30th, so before starting this blog, I went back and re-read the one I wrote last year. I took note of the statistics and the (shocking) mention of the Kardashians. While I will, of course, fill
This may sound like a weird title. Isn’t social about sharing your thoughts, ideas, and emotions? The answer to all of that is, yes. Of course. But, when it comes to social media for your business, please pay attention to this. We know what we’re