Blogging is an integral part of any marketing strategy. Curating the right content can help your SEO, social media, and brand. There are many ways to improve your writing, and there are tools out there that can help, too. Let’s take a look at my favorites.
If you write anything, like seriously, anything at all, you must have Grammarly downloaded on your computer. Grammarly will catch quick typos that you skim past, it will correct your affect-to-effect error, and it will let you know if something sounds jumbled or funky. These catches (and more!) are possible on the free version. For more advanced checks, you can always purchase the pro plan.
Full disclosure, Kassidy does most of this work on this; she’ll run SpyFu reports to see what keywords lost or gained rank, what entered the Top 10, and what fell off. From there, I’ll come up with blog topics that are focused on those particular keywords. If a few different Top 10 keywords fell off, I will develop a subject to use those keywords. It’s that simple. P.S. thanks, Kassidy, for doing the legwork for me!
This ties in with Spyfu in a way. Once I can glean a new keyword or two, I can head to AnswerThePublic to develop blog topics. You simply type in a nugget of information, in this case, the keyword, and this site will come up with dozens (if not more) of ideas and questions. Whether the blog topic is presented on the page or I read something that gives me an even better idea, I use this website, along with the SpyFu keywords, to create blogs that will provide value to our clients.
This may be my favorite one. Google. Yep, that’s it. When I’m writing a blog on a topic that I know nothing about, I google it. Google will pull up relevant articles from verified sources. I learn about those topics. And then I write about them. It is amazing what happens when you simply google something.
These are the tools I use when blogging for clients. The best part is that Grammarly, AnswerThePublic, and Google are free, meaning that anyone anywhere can add these platforms to their marketing strategy (or any strategy at all!). These are my starting ideas for better and more effective blogging. If you need more than that, reach out to us. We’d love to create content that will help your business grow.