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Tag: google adwords

Cross-Device Remarketing from Google

The Launch of Cross-Device Remarketing

Have you ever been searching for a product or event, and ads for that product or event started popping up on your Facebook feed or other websites that you are visiting? If you’re like me, you’ve probably wondered how on earth these oddly specific ads are finding you. Truth be

We're In a Mobile World

Staying Relevant in an Increasingly Mobile World

Technology never sleeps. If you blink, you may miss the latest and greatest new technological innovation. Today, the “newest and greatest” innovations seem to be centered around mobile devices. Here in 2016, everyone has a smartphone or tablet, and in many cases – both. As the social and technological world

The Keyword Cleanse

Lately, I’ve been subscribing to a new philosophy: less is more. I’ve gotten rid of excess and focused more on simplifying my life. While I’m sure this methodology has been around for years, it’s a completely new concept to me. For example, if something was on sale, I wouldn’t think

Deconstructing PPC Quality Score

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] Like everything else in life, we strive for quality. High quality cars, high quality food, high quality homes. We want things to live up to our standards and expectations. We want Cadillacs, filet mignons, mansions. As it turns out, Google isn’t much different.

Blog cover for "What is PPC? Benefits of PPC Advertising"

What is PPC?

When I meet with small business clients, I frequently find that I have to explain more about what pay per click advertising is and dispel a few myths about how it works, more so than many other aspects of digital advertising.  Since many of these questions come up on a