Skip links

Tag: internet marketing

Segmenting Your PPC Channels

Segmenting Your PPC Channels

How we search and how we frame our queries varies significantly based on where we are when we’re searching.  For instance, when I’m conducting a mobile search on my iPhone, the keywords I use are typically shorter because it isn’t easy to type four and five word keyword strings in

PPC Automation

Automation in Your SEM Accounts

“Automate the monkey work.”  I’m sorry, what?!?!  I read that in an ad for an SEM automation tool today and was flabbergasted. Astonished. Shocked. Appalled.  The monkey work?  Really?  They consider creating keywords and ad copy to be monkey work. Amazing. No wonder so many of my clients are disillusioned

The Secret to Good Web Copy

The Secret to Good Web Copy

Yes, I am going to reveal my secret for writing effective web copy. It is the single most important thing you can do for your web site, whether you’re looking at it from an objective point of view as a consultant, from an SEO point of view, or if you

Content is….a Metaphor

As I continually research and read articles to stay on top of the field in internet marketing, I started to notice a growing trend of metaphors.  Content is… apparently now it is a metaphor.  Content is so important in creating an online presence and the cornerstone of SEO, SEM, content

3 Goals All Digital Marketing Campaigns Need

3 Goals All Internet Marketing Campaigns Should Have – Part 3

There are 3 goals that all internet marketing campaigns should have in mind before beginning: cohesive strategy, effective branding, and maintaining your business identity.  This will be a series in three parts as each goal is important in its own way. Part 3 – Maintaining Your Business Identity People live

3 Goals All Digital Marketing Campaigns Need: Effective Branding

3 Goals All Internet Marketing Campaigns Should Have: Part 2

There are 3 goals that all internet marketing campaigns should have in mind before beginning: cohesive strategy, effective branding, and maintaining your business identity.  This will be a series in three parts as each goal is important in its own way. Part 2: Effective Branding There’s a process in TV

Cohesive Strategy in Digital Campaigns

3 Goals All Internet Marketing Campaigns Should Have: Part 1

There are 3 goals that all internet marketing campaigns should have in mind before beginning: cohesive strategy, effective branding, and maintaining your business identity.  This will be a series in three parts as each goal is important in its own way. Part 1: Cohesive Strategy Effective digital strategy comes from

Why Digital Marketing is Important

Because I Said So! Why Digital Marketing is Important

As a parent, “because I said so” sees its fair share of use.  Kids don’t always need a detailed reason because they often can’t understand the details of the ramifications of what they’re doing.  For example… “Why can’t I keep playing?” “Because I said so” is just so much easier