It’s January. For business owners, this month is for goal setting, reflecting on the previous year, and planning for the year ahead. What worked? What didn’t? How can you apply those lessons to your 2018 strategy? When you’re thinking about your goals this year, make sure you include digital marketing
Blogging. What started as a way to electronically keep track of one’s daily trials and tribulations has quickly expanded into an online force all of its own. Here’s what we mean: Blogging for your business presents a wide range of benefits like positioning yourself as an authority in your industry
In case you haven’t already heard, you need to implement SEO into your digital marketing strategy. Search engine optimization (SEO) is a great tool to increase web traffic to your website and, in turn, increase sales; however, it’s a very robust process. If you’ve made the smart decision to work
With every passing day, the internet becomes more and more crowded, and increasingly more competitive. According to Moz, there are 169 billion URLs, 23 billion subdomains, and over 1 trillion links on the internet, as of May 2017. So no matter what industry you are in, or how niche it
What Are Keywords? Keywords are a key element of standard SEO (Search Engine Optimization) and PPC (Pay-Per-Click) practices. Today we’ll only focus on the SEO side of things, including the foundation of your site’s content. Used on your website — written into your main navigational pages, on blogs, and in
I was on a call the other day with someone who said their current SEO strategy isn’t based on keywords. For a few moments I didn’t quite know what to say. Like, at all? No keywords at all? I was completely speechless. How do you have a strategy without keywords?
Keep the bad guys out. I know that sounds elementary, but it’s not always taken into consideration. We do most everything in our power to keep ourselves safe, but sometimes we slip. You forget to lock your car door. You get lost in an unfamiliar (and not so desirable) neighborhood.
Lately, I’ve been subscribing to a new philosophy: less is more. I’ve gotten rid of excess and focused more on simplifying my life. While I’m sure this methodology has been around for years, it’s a completely new concept to me. For example, if something was on sale, I wouldn’t think
[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] Like everything else in life, we strive for quality. High quality cars, high quality food, high quality homes. We want things to live up to our standards and expectations. We want Cadillacs, filet mignons, mansions. As it turns out, Google isn’t much different.
How Users Search for Local Services We have a number of local clients that provide services to a finite area and it’s incredibly important for us, as digital marketers, to understand what their top keywords are. I recently found myself disagreeing with a client who insisted the only keyword of