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Tag: Web Design Wednesday

Web design inspiration

Web Design Inspiration

At Smarter Searches, we do the occasional website redesign. Even when we don’t, we always recommend that in the grand scheme of growing your business and your presence on the web, it helps to have a beautiful and user-friendly website. We can do all the right things to help customers

Smarter Usability for Conversions

Smarter Usability for Conversions

Usability and User Experience When a website’s usability is simple, easy, navigable, and obvious, more conversions (a.k.a converting site visitors into paying customers) occur. Websites are set up to display your trade, craft, products, or services, so it makes sense to do everything you can to make sure your visitors

Blog cover for "Minimalism: Is Less More? in Website Design"

Minimalism: Is Less More?

Minimalism is a design movement in which artists and designers eliminate non-essential forms, features, or concepts in an effort to expose the essence or identity of a subject.  Minimalism can also be considered any design or style that uses the simplest and fewest elements necessary to create the maximum effect. While this

Blog cover for "Detail and Decoration in Website Design"

Detail and Decoration in Site Design

Detail and decoration are like a double-edged sword. One one hand, visual decoration can make your site unique, personal and creative. However, in some cases it can be tacky, overwhelming and land in the area of kitsch. Kitsch can be defined as something gaudy, overdone, melodramatic, tacky, mass-produced or low-quality. Think of the

Blog cover for "Visual Content and Concepts: Part 11"

Visual Content and Concepts Part II: Concepts

“Seeing comes before words. The child looks and recognizes before it can speak” – John Berger, Ways of Seeing The essence of this book is that we “see” before we read, speak, and walk. Concepts and design should be well crafted because it is the first thing someone will notice and “see” about

Visual content and concepts

Visual Content and Concepts: Part 1 – Content

Content is the essence of your work; it is what is being depicted, and it is a distinct aspect of art and design that can cross over into web design to help any designer create a unified site. Content is also the emotional or intellectual message, the expression, essential meaning, significance or aesthetic

Blog cover for "The Line in Website Design"

The Line in Web Design

Line is one of the simplest and most versatile elements of design. Being a multi-faceted element of design, line can be considered an extension of a point or a point set in motion, a series of adjacent points, a connection or implied connection between points, or the effect of the edge of an

Visual Balance and Focal Points

Visual Balance and Focal Points: Moving the Viewer’s Eye Around the Page

Getting viewers to focus on your most important information and visuals involves a working relationship between the elements of balance, visual weight and focal points. Balance is the equal distribution of weight or force among visual units and is created by a variety of design elements working together. These elements can create: symmetrical balance-

Gestalt in Web Design

The Gestalt Principle in Web Design

Web design frequently uses a design theory called the Gestalt Principle. It means “unified whole” and refers to theories of visual perception developed by German psychologists in the 1920’s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes to achieve visual unity through the use of

The Design Process

The Design Process

Karl Aspelund’s book “The Design Process” is all about creative strategies and exercises to stimulate a designer’s process. The author says, “Designing is about forming ideas, planning and explaining the execution of those ideas, and making choices based on the evolution of those ideas that will lead to an end