Follow the Smarter Searches blog to stay relevant in the mobile world of digital marketing.

Technology never sleeps. If you blink, you may miss the latest and greatest new technological innovation. Today, the “newest and greatest” innovations seem to be centered around mobile devices. Here in 2016, everyone has a smartphone or tablet, and in many cases – both. And as the social and technological world advances, so must trends…

ppc ads and reporting

When it comes to ad performance, there are several ways you can tackle optimization. One way that often gets ignored is utilizing reports to analyze data. I’ve been known to forget this tactic, and simply leave it to the interface or other platforms to determine what’s effective in my campaigns. However, it’s important to take…

marketing profs take 10

Boosting your online visibility can be a snap with pay-per-click (PPC) advertising on platforms like Google AdWords and BingAds. But to really stand out from the crowd, it’s important to differentiate your ads with copy that increases clicks and drives conversions.  In this 10 minute lesson from our CEO, Courtney Herda presented on MarketingProfs.com, you’ll learn…

keyword auditing tips on the Smarter Searches blog

Lately I’ve been subscribing to a new philosophy: less is more. I’ve gotten rid of excess and focused more on simplifying my life. While I’m sure this methodology has been around for years, it’s a completely new concept to me. For example, if something was on sale, I wouldn’t think twice about buying it, only…

call to action ideas for businesses

Got a sucky website? Let Smarter Searches fix it. Okay, okay. I didn’t mean to insult your website right off the bat (maybe later I’d give you some harsh critiques, but not until I buttered you up). I got your attention though, didn’t I? It’s not everyday you see businesses make bold moves in the…

holiday ppc tips for businesses

I bought my mom’s Christmas gift a week ago, a couple days into October. Why, you might ask? To get it over with. I’d rather get Christmas shopping out of the way so I can enjoy the holidays rather than stress over them. Turns out, I’m not the only one who feels this way. Actually,…

© 2012-2016 Smarter Searches – We Think Smarter! / 800 S. Gay St., Suite 700 Knoxville, TN 37929 | Terms of Use & Copyright Notice | Privacy Policy