how to conduct a competitor analysis for businesses

Understanding your clients’ competitors is crucial in the marketing space. However, we know that most people are doing their competitor analysis completely incorrectly. We’ve identified four of the biggest mistakes businesses are making when evaluating the competition and we want to help you correct them. You’re looking at 2-3 competitors who follow similar models to…

blogging for business tips on the Smarter Searches digital marketing blog

Blogging. What started as a way to electronically keep track of one’s daily trials and tribulations has quickly expanded into an online force all of its own. Here’s what we mean: Blogging for your business presents a wide range of benefits like positioning yourself as an authority in your industry and establishing better customer relations…

5 ways to improve your SEO strategy

In case you haven’t already heard, you need to implement SEO into your digital marketing strategy. Search engine optimization (SEO) is a great tool to increase web traffic to your website and, in turn, increase sales; however, it’s a very robust process and some businesses may get the professionals in to do the job. If…

backlink tips for your business

Backlinks: What Are They and Why Do They Matter for Your Site? What Are Backlinks? A backlink occurs when another site features your linked URL or website address on their site. Their viewers can then click the link, which takes them to your site. Also known as incoming hyperlinks, incoming links, inbound links, inlinks, and…

Ethics and SEO are frequently written about in concert.  The reason is simple – there are a number of SEOs and SEO agencies that aren’t engaging in ethical techniques.  There are also a number that are very ethical and follow the rules (or at least follow the meaning of the rules if not the letter…

Smarter Searches blog comparing Search Engine Optimization versus Pay Per Click Advertising

I get questions all the time from people asking whether they should spend money on SEO or PPC, as if it were an either/or situation.  Or they wonder which is better for their website. Many people ask me SEO vs. PPC: What is better for your business? But the fact is there is no easy or…

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