5 ways to improve your SEO strategy

In case you haven’t already heard, you need to implement SEO into your digital marketing strategy. Search engine optimization (SEO) is a great tool to increase web traffic to your website and, in turn, increase sales; however, it’s a very robust process. If you’ve made the smart decision to work on improving your website’s SEO,…

Ethics and SEO are frequently written about in concert.  The reason is simple – there are a number of SEOs and SEO agencies that aren’t engaging in ethical techniques.  There are also a number that are very ethical and follow the rules (or at least follow the meaning of the rules if not the letter…

Smarter Searches blog comparing Search Engine Optimization versus Pay Per Click Advertising

I get questions all the time from people asking whether they should spend money on SEO or PPC, as if it were an either/or situation.  Or they wonder which is better for their web site.  The fact is there is no easy or correct answer – it’s like asking me which one of my children…

As an SEM professional, I strongly recommend that any company choosing to undertake search engine marketing campaigns seek the help of an agency.  However, all agencies are not made equal.  Take these tips under consideration when you decide to seek the services of an agency or consultant and consider how well the agency matches up…

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