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Tag: search engine optimization

SEO Audits for Dummies

SEO Audits for Dummies

When I first started in this business, very few people knew what SEO was. “Search engine optimization” was a hard sell to businesses and few people really understood what it was, much less how to do it. Now, most businesses we work with know and understand the importance of SEO,

SEO Tactics You Should Avoid

SEO Tactics You Need To Avoid

Search Engine Optimization is the process of building the quality and quantity of website traffic and brand exposure through organic search. Google rewards you for proper SEO tactics, and as such, can punish you for poor SEO tactics. Let’s take a look at a few approaches that you should avoid.

4 Major Competitor Analysis Mistakes

4 Mistakes You’re Making in a Competitor Analysis

Understanding your clients’ competitors is crucial in the marketing space. However, we know that most people are doing their competitor analysis completely incorrectly. We’ve identified four of the biggest mistakes businesses are making when evaluating the competition and we want to help you correct them. You’re looking at 2-3 competitors

Blogging for Business

Everything You Need to Know About Blogging for Business

Blogging. What started as a way to electronically keep track of one’s daily trials and tribulations has quickly expanded into an online force all of its own. Here’s what we mean: Blogging for your business presents a wide range of benefits like positioning yourself as an authority in your industry

5 Reasons Your SEO Campaign is Failing

5 Reasons Your SEO Campaign is Failing

In case you haven’t already heard, you need to implement SEO into your digital marketing strategy. Search engine optimization (SEO) is a great tool to increase web traffic to your website and, in turn, increase sales; however, it’s a very robust process. If you’ve made the smart decision to work

Backlinks: Best Practices & Blunders

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] Backlinks: What Are They and Why Do They Matter for Your Site? What Are Backlinks? A backlink occurs when another site features your linked URL or website address on their site. Their viewers can then click the link, which takes them to your

What Honey Badgers and Search Have in Common

How Search Engines and Honey Badgers Are the Same

Long gone are the days of calling a friend to ask where they got those shoes or pulling out a dictionary to check the definition of a word. Now it seems so simple to just bring up a search engine, type what we are looking for, and take the top result for the truth. A quote overheard in conversation or a brand name can be quickly typed and explored in the privacy of your home (or mobile device) without having to reveal the embarrassment of not knowing exactly what everyone was talking about.

White Hat, Black hat, and Gray Hat SEO

Ethics in SEO

Ethics and SEO are frequently written about in concert.  The reason is simple – there are a number of SEOs and SEO agencies that aren’t engaging in ethical techniques.  There are also a number that are very ethical and follow the rules (or at least follow the meaning of the

SEO or PPC?

Which is Better: SEO or PPC?

I get questions all the time from people asking whether they should spend money on SEO or PPC, as if it were an either/or situation.  Or they wonder which is better for their website.  The fact is there is no easy or correct answer – it’s like asking me which

Choosing an SEM Agency

Choosing an SEM Agency

As an SEM professional, I strongly recommend that any company choosing to undertake search engine marketing campaigns seek the help of an agency.  However, all agencies are not made equal.  Take these tips under consideration when you decide to seek the services of an agency or consultant and consider how