blog desk with white apple accessories

Having a blog for your business is essential for search engine optimization (SEO), aka being found on the major search engines. It is also useful for driving sales and establishing authority in your field. If you own a business of any kind it is imperative that you blog, and do it consistently. Here are the…

Learn how to create stand-out content in the Smarter Searches blog.

Creating Stand-Out Content Knowing What You’re Up Against According to an article on Fluid Drive Media, the average consumer sees 247 images per day and likely notices only about half of them. Just because the message crosses your so-called social media line of sight, does not mean you will notice it. The fact of the…

why your website needs quality content

Content marketing isn’t new, and the core idea of it hasn’t changed much over time. The path to sharing this content may have changed throughout the years, but since the beginning of SEO and Google, it has always been a key factor in ranking websites. Just as rankings and SEO matter, so does content. As…

find out how user experience creates good seo on the smarter searches blog

I recently read an article written by usability expert Shari Thurow, who I’ve heard speak at conferences before and really admire, all about content and context, usability, findability and perceived download time.  What I like about Shari’s article is that it explores the human interaction as it relates to SEO.  So often the focus of…

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