It’s January. For business owners, this month is for goal setting, reflecting on the previous year, and planning for the year ahead. What worked? What didn’t? How can you apply those lessons to your 2018 strategy? When you’re thinking about your goals this year, make sure you include digital marketing resolutions to support your overarching…

blogging for business tips on the Smarter Searches digital marketing blog

Blogging. What started as a way to electronically keep track of one’s daily trials and tribulations has quickly expanded into an online force all of its own. Here’s what we mean: Blogging for your business presents a wide range of benefits like positioning yourself as an authority in your industry and establishing better customer relations…

content marketing ideas

Quality content is a huge factor in SEO rankings, but it’s not always easy to create quality content on a consistent basis. For the times when your creative juices aren’t flowing, here are a few tips for making sure your website is up-to-date on content. 1. Compile quality resources for readers. This is probably one…

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