responsive web design vs. adaptive web design for SEO

When creating a website in today’s marketing world, companies need to consider how their website looks and functions on a mobile device — they need to pay attention to mobile SEO. Simply put, today’s internet users use their mobile devices for just about everything: shopping online, reading articles, searching the internet, browsing for local businesses,…

how pay-per-click marketing can improve your web presence

With every passing day, the internet becomes more and more crowded, and increasingly more competitive. According to Moz, there are 169 billion URLs, 23 billion subdomains, and over 1 trillion links on the internet as of May 2017. So no matter what industry you are in, or how niche it may be, there are other…

find out how to increase seo performance with better ux tips

+ 9 Ways to Improve Your UX What comes first…organic Google rankings or your customers? Who do you serve first when it comes to the almighty desire to be the best? If you want my opinion, always start with your customers. In your efforts to be the best and to be visible online, always begin…

Create a smoother client to agency communication process by helping a marketer out. Find out how in the Smarter Searches blog

Whether you’re working with an agency or doing your marketing in-house, there are several things that you can do to help your agency partner or marketing team. Marketing can be difficult, but doing these few things can make the process much easier. Analytics Make sure that your analytics code is in the right place! A…

Gain Google's trust with these tips from the Smarter Searches blog

Remember when you were young, naive, and trusted everyone? You gave all people the benefit of the doubt, because no one would ever do anything to hurt you, right? Right — until one day, when you’re proven wrong and have to learn to be more selective with whom you trust. Google knows the feeling. Back…

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