5 social media tips to build better social media engagement on the smarter searches blog

We all know that social media isn’t going anywhere. I’ve been working on a ton of proposals lately, and when I do that, I always evaluate a potential client’s social media presence. What are they posting, how frequently, what types of content do they share, are they creating or curating? We look at these items…

The #CuteAnimalTweetOff is a great example of successful real-time marketing. Read more in the Smarter Searches blog.

In a political climate characterized by divisiveness and aggressive social media posts – mixed with a healthy amount of “fake news” and “alternative facts,” there is one thing – and one thing alone – that unifies people, that brings people together, and on which all humans can agree. Baby animals are really freaking cute. There’s…

Adapting to Instagram updates and policies

Change can be unsettling, so when Instagram announced that it was changing it’s algorithm from showing posts chronologically to favor posts that are considered most relevant to the viewer, business owners everywhere shuddered with fear. Everyone’s first thought was that their posts will be pushed off to the side lines, and it seems as though…

cheyenne's accountability corner on social listening

Happy March, everybody. Last month we touched based on our 2016 resolutions (and by the way, mine are going strong!), and I promised you a blog on social listening this month. So, what exactly is social listening? Social Listening is the practice on monitoring your digital media accounts for activity and engagement levels (sharing, commenting,…

A guide to Instagram community guidelines and policies

Now that we’ve evaluated why the web is full of trolls and everyone on the internet is so angry, and we’ve gone through the top tips for handling web hate, I wanted to go into the details of managing InstaHate if it comes your way. There are Terms and Conditions with every app you download,…

Smarter Searches' blog examines Twitter Beef

The Kanye/Wiz Twitter drama teaches us that brands must listen before they speak. Here’s the breakdown: Earlier this week, Rapper B.o.B and Astrophysicist Neil DeGrasse Tyson got into an argument about the Earth being flat (I know). Then on January 27th, Twitter imploded when Kanye West lashed out at rapper Wiz Khalifa by insulting not…

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