how to boost your posts on Facebook

Facebook has been around for almost 15 years, and yet it still hasn’t appeared to have worked itself into college-level marketing and advertising courses. If our 20-somethings aren’t learning the in and outs of social media advertising, it is likely that marketers of all ages are finding themselves confused over the popular trend. If you…

10 content ideas for social media posts on the Smarter Searches blog

We know one of the key pieces to success on social media is consistently posting engaging content. This is way easier said than done, though — and even the best social media strategists can find themselves stuck in a content rut. Sometimes, all you need is a little inspiration to get back on track, though!…

social media tips from a social media coordinator

It’s now a widely accepted fact that social media is an integral part of a company’s marketing strategy. Most business owners know they need to be active on social media — but it takes a lot more than just simply throwing up a post every so often to be successful. That’s why it is a…

Getting started with a successful social media strategy can be daunting. From Facebook to Twitter to LinkedIn and Google+, there are tons of platforms to learn and stay up-to-date on. Knowing that, it’s easy to see how social media for your business can seem overwhelming, especially if you’re starting from scratch! The best way to…

Creating a successful social media presence for your business involves more than simply posting to Facebook every now and then. While regular status updates can increase brand credibility in the minds of potential customers, being intentional with your social media strategy is the key to actually seeing results. However, this challenge is twofold: not only…

5 social media tips to build better social media engagement on the smarter searches blog

We all know that social media isn’t going anywhere. I’ve been working on a ton of proposals lately, and when I do that, I always evaluate a potential client’s social media presence. What are they posting, how frequently, what types of content do they share, are they creating or curating? We look at these items…

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