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Why Your Business Needs to be Blogging

A blog is a crucial aspect of any business’s website for more reasons than one. According to a Hubspot survey, 60% of businesses who blog acquire more customers than businesses who aren’t blogging. A blog is a perfect way to connect with your audience and create an online relationship with your customers. Here are 3 key reasons your business needs to be blogging:

  1. SEO

If you work in the marketing of any kind, you have probably heard this more than once. A blog can bring huge SEO value to your website for multiple reasons. Content is king, and the more content on your site, the higher the potential for your SEO score to rise.

Google rewards high-quality blogging when it comes to domain authority, so a blog is good for SEO but the content is what makes it great. Focus on generating useful and valuable information for your target audience.

  1. Thought Leadership

A blog gives you the opportunity to position yourself as a thought leader in your industry. It is a platform to share your voice, experience, and expertise. A blog can serve as a direct communications channel. By encouraging feedback and comment, you create a two-way conversation with your customers and industry peers.

  1. Voice

A blog gives a voice to your business. We all know the importance of giving your business a face, but a voice is equally as important. A blog can tell the story of your brand and allow your audience to get to know the members of your team. It brings a personal touch to your website, giving visitors a chance to make a lasting connection.

Blog With The Experts

If you’re thinking – “This all sounds great. But I don’t have time to blog.” – Fear not! That’s why we’re here. Our team at Smarter Searches are expert content creators and write blogs monthly for dozens of our current clients. If you’re interested in our content creation services, visit our website or reach out to our team for more information.