Technology never sleeps. If you blink, you may miss the latest and greatest new technological innovation. Today, the “newest and greatest” innovations seem to be centered around mobile devices. Here in 2016, everyone has a smartphone or tablet, and in many cases – both. As the social and technological world
When it comes to ad performance, there are several ways you can tackle optimization. One way that often gets ignored is utilizing reports to analyze data. I’ve been known to forget this tactic, and simply leave it to the interface or other platforms to determine what’s effective in my campaigns.
Lately, I’ve been subscribing to a new philosophy: less is more. I’ve gotten rid of excess and focused more on simplifying my life. While I’m sure this methodology has been around for years, it’s a completely new concept to me. For example, if something was on sale, I wouldn’t think
[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] Got a sucky website? Let Smarter Searches fix it. Okay, okay. I didn’t mean to insult your website right off the bat (maybe later I’d give you some harsh critiques, but not until I buttered you up). I got your attention though, didn’t
[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] I bought my mom’s Christmas gift a week ago, a couple days into October. Why, you might ask? To get it over with. I’d rather get Christmas shopping out of the way so I can enjoy the holidays rather than stress over them.
How we search and how we frame our queries varies significantly based on where we are when we’re searching. For instance, when I’m conducting a mobile search on my iPhone, the keywords I use are typically shorter because it isn’t easy to type four and five word keyword strings in
“Automate the monkey work.” I’m sorry, what?!?! I read that in an ad for an SEM automation tool today and was flabbergasted. Astonished. Shocked. Appalled. The monkey work? Really? They consider creating keywords and ad copy to be monkey work. Amazing. No wonder so many of my clients are disillusioned
At my previous agency, I fielded a lot of questions about what the display network was and what the search network was and how they differed in pay per click advertising. Many times the sales associates couldn’t answer the questions, so there was constantly misinformation being spread. The end result
I get questions all the time from people asking whether they should spend money on SEO or PPC, as if it were an either/or situation. Or they wonder which is better for their website. The fact is there is no easy or correct answer – it’s like asking me which
As an SEM professional, I strongly recommend that any company choosing to undertake search engine marketing campaigns seek the help of an agency. However, all agencies are not made equal. Take these tips under consideration when you decide to seek the services of an agency or consultant and consider how