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Tag: pay per click

We're In a Mobile World

Staying Relevant in an Increasingly Mobile World

Technology never sleeps. If you blink, you may miss the latest and greatest new technological innovation. Today, the “newest and greatest” innovations seem to be centered around mobile devices. Here in 2016, everyone has a smartphone or tablet, and in many cases – both. As the social and technological world

Improving PPC Ad Performance with Reports

When it comes to ad performance, there are several ways you can tackle optimization. One way that often gets ignored is utilizing reports to analyze data. I’ve been known to forget this tactic, and simply leave it to the interface or other platforms to determine what’s effective in my campaigns.

The Keyword Cleanse

Lately, I’ve been subscribing to a new philosophy: less is more. I’ve gotten rid of excess and focused more on simplifying my life. While I’m sure this methodology has been around for years, it’s a completely new concept to me. For example, if something was on sale, I wouldn’t think

Call to Actions: The Big, The Bold, and The Boring

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] Got a sucky website? Let Smarter Searches fix it. Okay, okay. I didn’t mean to insult your website right off the bat (maybe later I’d give you some harsh critiques, but not until I buttered you up). I got your attention though, didn’t

Don’t Get Left in the Holiday Dust

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] I bought my mom’s Christmas gift a week ago, a couple days into October. Why, you might ask? To get it over with. I’d rather get Christmas shopping out of the way so I can enjoy the holidays rather than stress over them.

Segmenting Your PPC Channels

Segmenting Your PPC Channels

How we search and how we frame our queries varies significantly based on where we are when we’re searching.  For instance, when I’m conducting a mobile search on my iPhone, the keywords I use are typically shorter because it isn’t easy to type four and five word keyword strings in

PPC Automation

Automation in Your SEM Accounts

“Automate the monkey work.”  I’m sorry, what?!?!  I read that in an ad for an SEM automation tool today and was flabbergasted. Astonished. Shocked. Appalled.  The monkey work?  Really?  They consider creating keywords and ad copy to be monkey work. Amazing. No wonder so many of my clients are disillusioned

Search Network vs. Display Network

Differences Between Display Network and Search Network

At my previous agency, I fielded a lot of questions about what the display network was and what the search network was and how they differed in pay per click advertising.  Many times the sales associates couldn’t answer the questions, so there was constantly misinformation being spread.  The end result


Which is Better: SEO or PPC?

I get questions all the time from people asking whether they should spend money on SEO or PPC, as if it were an either/or situation.  Or they wonder which is better for their website.  The fact is there is no easy or correct answer – it’s like asking me which

Choosing an SEM Agency

Choosing an SEM Agency

As an SEM professional, I strongly recommend that any company choosing to undertake search engine marketing campaigns seek the help of an agency.  However, all agencies are not made equal.  Take these tips under consideration when you decide to seek the services of an agency or consultant and consider how