The internet is a vast world of information with answers (both right and wrong) for virtually any question, but trying to navigate through the queries, algorithms, and unspoken rules can be like exploring the great unknown. Now, I don’t consider myself a competent outdoorswoman by any means, but if watching
Whether you’re an industry veteran or a recent graduate (like me), jumping into a new field or job can be daunting, especially if it’s focused on the ever-changing internet. I’m Kassidy, Smarter Searches’ newest Marketing Assistant! Graduating two months before the COVID-19 pandemic put a damper on my hopes of
During my time as a digital marketing intern for Smarter Searches, I’ve had the opportunity to advance many of my digital marketing skills and experience what it’s like to work remotely as part of a team. As my internship is coming to an end, I thought I should reflect on
You have likely heard of the SEO goal of ranking in the #1 organic position on Google, but have you thought about Position #0? What is Position #0? This is the organic position that ranks ahead of the #1 organic position on Google and is reserved for content such as
Titles are important across all genres. Book titles, movie titles, meta titles. They’re all important at explaining what something will be about and setting expectations. Making a title too obscure or esoteric means that no one knows what they’re in for. Make it boring, and nobody wants to read, watch,
Businesses nowadays rely on the internet and a website to keep up with customer demands. Without a website, it’s going to be hard to keep up with competitors and hard to help grow your business. So what happens if you see your website traffic start to decline? Worry no more.
Search Engine Optimization is the process of building the quality and quantity of website traffic and brand exposure through organic search. Google rewards you for proper SEO tactics, and as such, can punish you for poor SEO tactics. Let’s take a look at a few approaches that you should avoid.
Blogging isn’t just for influencers anymore. More and more businesses have started adopting the practice as a tool to boost SEO value, establish thought leadership, and create a unique brand voice while providing value to interested readers. Every business, organization, and company should consider starting a blog for these reasons,
When you first start working in marketing, most of us have big dreams and ideas about how it will work, the products you will be advertising, all the fun and creativity you will get to be a part of. But oftentimes, in this industry, you find that the job is
It’s January. For business owners, this month is for goal setting, reflecting on the previous year, and planning for the year ahead. What worked? What didn’t? How can you apply those lessons to your 2018 strategy? When you’re thinking about your goals this year, make sure you include digital marketing