You have likely heard of the SEO goal of ranking in the #1 organic position on Google, but have you thought about Position #0? What is Position #0? This is the organic position that ranks ahead of the #1 organic position on Google and is reserved for content such as
Titles are important across all genres. Book titles, movie titles, meta titles. They’re all important at explaining what something will be about and setting expectations. Making a title too obscure or esoteric means that no one knows what they’re in for. Make it boring, and nobody wants to read, watch,
Businesses nowadays rely on the internet and a website to keep up with customer demands. Without a website, it’s going to be hard to keep up with competitors and hard to help grow your business. So what happens if you see your website traffic start to decline? Worry no more.
Search Engine Optimization is the process of building the quality and quantity of website traffic and brand exposure through organic search. Google rewards you for proper SEO tactics, and as such, can punish you for poor SEO tactics. Let’s take a look at a few approaches that you should avoid.
Blogging isn’t just for influencers anymore. More and more businesses have started adopting the practice as a tool to boost SEO value, establish thought leadership, and create a unique brand voice while providing value to interested readers. Every business, organization, and company should consider starting a blog for these reasons,
When you first start working in marketing, most of us have big dreams and ideas about how it will work, the products you will be advertising, all the fun and creativity you will get to be a part of. But oftentimes, in this industry, you find that the job is
It’s January. For business owners, this month is for goal setting, reflecting on the previous year, and planning for the year ahead. What worked? What didn’t? How can you apply those lessons to your 2018 strategy? When you’re thinking about your goals this year, make sure you include digital marketing
For years, our team has been beating a dead horse. Not a literal dead horse, but the metaphorical dead horse of the importance of SEO for mobile devices. Google has said (more than once) that mobile searches have outpaced desktop searches since about 2015. They haven’t identified the number, but
Understanding your clients’ competitors is crucial in the marketing space. However, we know that most people are doing their competitor analysis completely incorrectly. We’ve identified four of the biggest mistakes businesses are making when evaluating the competition and we want to help you correct them. You’re looking at 2-3 competitors
On Black Friday 2017, data from Adobe Digital Insights stated that “American shoppers spent a record $5 billion in 24 hours” — marking a 16.9% increase in dollars spent online, compared with Black Friday 2016. A big piece of that pie was the nearly $2 billion spent on mobile devices
