Create a smoother client to agency communication process by helping a marketer out. Find out how in the Smarter Searches blog

Whether you’re working with an agency or doing your marketing in-house, there are several things that you can do to help your agency partner or marketing team. Marketing can be difficult, but doing these few things can make the process much easier. Analytics Make sure that your analytics code is in the right place! A…

learn about the importance and usefulness of infographics in content creation and seo on the Smarter Searches blog

Infographics are one of the most powerful marketing tools available today. We all love them. Marketers love them. Consumers love them. We pin the heck out of them on Pinterest. Infographics, when properly used, are an amazing asset to enhance your content marketing strategy. 34% of marketers said visual assets are their most important content,…

Read the Smarter Searches blog to build a better email marketing campaign -- one that beats the spam folder!

Email marketing is one of those rare things in the world that is both easy and difficult simultaneously, current and outdated, effective and easy to mess up.  Some marketers have even dared to say “EMAIL IS DEAD!” Well, think about this: how many emails did you read today? How many emails did you send? How…

Learn more about Google's latest update to cross-device remarketing from Smarter Searches

Have you ever been searching for a product or event, and ads for that product or event started popping up on your Facebook feed or other websites that you are visiting? If you’re like me, you’ve probably wondered how on earth these oddly specific ads are finding you. Truth be told, the answer to this…

For updates on Google's latest updates on mobile-first marketing, read the Smarter Searches blog!

“Every year, there are trillions of searches on Google and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, [Google is] seeing more than half of all web traffic now coming from smartphones and tablets.” With the ever growing use and desire for mobile devices, Google…

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