how to create a Facebook business page

Facebook has more than 2 billion daily active users (as of 2017) with an average of 400 users signing up EVERY MINUTE. As a small business or entrepreneur, why wouldn’t you want to be where (all) the people are? With 2 billion customers at your fingertips, Facebook has become a platform that businesses simply can’t…

how to boost your posts on Facebook

Facebook has been around for almost 15 years, and yet it still hasn’t appeared to have worked itself into college-level marketing and advertising courses. If our 20-somethings aren’t learning the in and outs of social media advertising, it is likely that marketers of all ages are finding themselves confused over the popular trend. If you…

how to use a Facebook pixel

I feel like I am always singing the praises of Facebook ads to my clients. You can create campaigns tailored to your needs, get super specific with the audiences you target, and achieve excellent results with a low monthly budget. Want more Facebook page likes? No problem. Set up a campaign for $150 a month…

social media tips from a social media coordinator

It’s now a widely accepted fact that social media is an integral part of a company’s marketing strategy. Most business owners know they need to be active on social media — but it takes a lot more than just simply throwing up a post every so often to be successful. That’s why it is a…

how to choose the best social media platform for your brand

Imagine you’re starting your own business, and you decide it’s time to start promoting it on social media. You want to reach as many people as possible, so you create profiles on every social media channel you can think of — Facebook, Instagram, Twitter, Snapchat, Google+, Pinterest, YouTube, and LinkedIn. You plan to use a…

Creating a successful social media presence for your business involves more than simply posting to Facebook every now and then. While regular status updates can increase brand credibility in the minds of potential customers, being intentional with your social media strategy is the key to actually seeing results. However, this challenge is twofold: not only…

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