how to use a Facebook pixel

I feel like I am always singing the praises of Facebook ads to my clients. You can create campaigns tailored to your needs, get super specific with the audiences you target, and achieve excellent results with a low monthly budget. Want more Facebook page likes? No problem. Set up a campaign for $150 a month…

social media tips from a social media coordinator

It’s now a widely accepted fact that social media is an integral part of a company’s marketing strategy. Most business owners know they need to be active on social media — but it takes a lot more than just simply throwing up a post every so often to be successful. That’s why it is a…

how to choose the best social media platform for your brand

Imagine you’re starting your own business, and you decide it’s time to start promoting it on social media. You want to reach as many people as possible, so you create profiles on every social media channel you can think of — Facebook, Instagram, Twitter, Snapchat, Google+, Pinterest, YouTube, and LinkedIn. You plan to use a…

Creating a successful social media presence for your business involves more than simply posting to Facebook every now and then. While regular status updates can increase brand credibility in the minds of potential customers, being intentional with your social media strategy is the key to actually seeing results. However, this challenge is twofold: not only…

reasons why Facebook advertising should be in your social media marketing plan

With 81 percent of Americans on social media, it’s no secret that it is changing the landscape of marketing. Businesses know the importance of leveraging social to connect with audiences and promote their brands, and it’s pretty much essential for targeting millennials. None of this is news. However, social media platforms are constantly evolving. Just…

The Smarter Searches blog teaches you how to use the power of user-generated content for your business.

Your customers can be one of your greatest marketing assets. “How?” you ask. It’s called user-generated content (UGC), and it begins with the simple act of consumers and fans sharing, posting, and retweeting something about your brand. According to an article by AdWeek and Social Times: “85 percent of users surveyed find visual UGC more influential than…

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