how pay-per-click marketing can improve your web presence

With every passing day, the internet becomes more and more crowded, and increasingly more competitive. According to Moz, there are 169 billion URLs, 23 billion subdomains, and over 1 trillion links on the internet as of May 2017. So no matter what industry you are in, or how niche it may be, there are other…

Read the Smarter Searches blog to find out why your company should be using ppc advertising and remarketing

The year is 2016, and surprisingly, some businesses still don’t see the value in using pay-per-click advertising. While a dedicated SEO strategy is very important to your online visibility, a combined effort of SEO and PPC will give you the best chance to be seen by users and to gain new customers. But why is…

The dangers of DIY search engine marketing

Anyone can do their own taxes.  But that doesn’t mean anyone should. Any person can sell their own house.  Rarely does this lead to better outcomes than if a realtor listed it for you, though.  In similar fashion, Google has made the AdWords interface easy to understand and work with – even if you have…

what a negative keywords and how to use them in a PPC ad

Keep the bad guys out. I know that sounds elementary, but it’s not always taken into consideration. We do most everything in our power to keep ourselves safe, but sometimes we slip. You forget to lock your car door. You get lost in an unfamiliar (and not so desirable) neighborhood. You leave your purse open…

how to write good PPC ads

I read an article by Kevin Klein over at PPC Hero that really resonated with me, and I figured I would elaborate on the topic with you. I find this post to be especially relevant around the holidays, when everything is a little more sentimental, heartfelt, and personal. Before I dive into the subject matter,…

building a strong PPC campaign

PPC Advertising Effectiveness – A Defense of PPC Spending I’ve heard from several potential clients “I don’t like PPC – I feel like I’m just throwing money away.”  I can’t begin to enumerate just how much I hate hearing this, especially since I’ve spent all of my adult, working life building and optimizing PPC campaigns. …

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