It’s January. For business owners, this month is for goal setting, reflecting on the previous year, and planning for the year ahead. What worked? What didn’t? How can you apply those lessons to your 2018 strategy? When you’re thinking about your goals this year, make sure you include digital marketing resolutions to support your overarching…

Read the Smarter Searches Blog to find out why no one likes your brand

1. You post for the wrong reasons If you ask me, whoever coined the term, “consistency is key,” kind of knew what they were talking about. Oftentimes, a successful social media strategy is based on consistency. Being the self-aware “Type A” individual that I am, no one understands more than I do how important it…

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