Not every post you make has to go viral in order for your social media strategy to be labeled successful. However, we have all seen what the power of sharing a post on social media can do for a business, so let’s go through some tips on how to get that content shared.
Create Relevant Content
Relevancy in your content can and will entice your audience to share. People are more interested in sharing something that is trending so they can join in on the conversation and express their thoughts and ideas.
Most people share visual content because it’s easier to share and understand. Infographics are a great way to get important statistics and information across to your audience. People remember information more when images are connected with it.
Create Video Content
Video content is becoming more prominent. Social media videos generate up to 1200% more shares than text and images combined. Videos are easy to share and people like them because it’s an engaging way to take in information. Keep in mind that creating videos for all of your content isn’t always the best option. It’s important to do research on the best way to convey your message for different types of content.
The majority of the shared posts you see comes from the content triggering some type of emotion. People share posts because it makes them feel a certain way and they want others to feel the same way. We all experience emotions, so focusing on appealing to emotions is a great way to get your content shared.
We’ve all seen the contests on Instagram where you have to share a post and tag friends or follow the account to win a prize. Have you ever participated when it involved something you wanted? People will share anything for a chance to win something. Running a contest where you give away a prize, no matter how big or small, is a great way to get your audience to share your content and help increase your business’ exposure – a 2 for 1 deal. You will be surprised how just one contest can expand your reach and grow your followers.
Put These Tips to the Test
Now that you know a little more about what goes into creating shareable content, try it out for yourself! Test what works for you and your business, starting with the ideas above. If you need more help perfecting your content, let us know. We’re here to help step your social media game up.