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Author: Lani

Social Media Metrics: Your Simplified Guide

Social Media Metrics: What Do They Really Mean?

As marketers, we oftentimes forget that what is common knowledge to us is not common knowledge to others. It’s definitely not common to our clients, who hire us so that they don’t have to learn this information. At Smarter Searches, we each have our department

World Social Media Day 2019

World Social Media Day

Twenty years ago this wouldn’t be celebrated. Ten years ago this wouldn’t be celebrated. But, in 2019, World Social Media Day is a big deal. We’d be willing to bet that every person who reads this uses social media daily. Do you know why we’d

Beyonce Lemonade Blog

When Life Gives You Lemons, Put Lemonade on Repeat

As a digital marketing agency, we obviously have to stay up-to-date with what’s happening in the world; specifically, what’s happening online. Unless you don’t have internet access or you live under a rock, you know that Lemonade (Beyonce’s album that was released three years ago)