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Author: Lani

Social media in 2022.

Social Media in 2022

Courtney talked about marketing in general in 2022, what we should expect, what we can predict, and what we should focus on. I’m going to dig into social media specifically for the purpose of this blog.  Let’s start with what Courtney touched on: privacy and

National app day December 11th

National App Day

These days, there’s a “National Day” for everything. There’s also an app for everything. So, on December 11th, we celebrate National App Day and all of the options, helpful information, and simple entertainment we receive from apps.  The first iPhone was released in 2007, and

How to manage multiple social media accounts for clients.

Managing Multiple Social Media Accounts

As a digital marketing agency, we have many clients who have different needs and different services that we provide. As I handle the social media accounts for each of our clients, I wanted to share my top tips on the best ways to tackle such

The most common social media mistakes businesses make.

Are You Making These Common Social Media Mistakes?

Social media is an important part of any company’s marketing strategy, but there must be a plan in place for it to be successful. Many people think that social media is easy and can be handled internally, which in some cases is true, and in

National internet day

National Internet Day

National Internet Day is celebrated each year on October 29th. In 2021, it almost seems silly that we would dedicate an entire day to something that is such an essential part of our daily lives. Not too long ago, the internet did not have the

Should your business still be on Facebook? Does Facebook need to be in your social media strategy?

Should Your Business Still Be on Facebook?

With new social media platforms, like TikTok, and ‘prettier’ or ‘fancier’ platforms like Instagram and Pinterest, we receive questions on the value of Facebook in 2021. Some clients wonder if they should still be on it or put that energy and effort into a newer

Social Media Day 2021 Lani's thoughts on what's new this year.

Social Media Day 2021

Every year before I write this blog, I go back and read what I wrote in previous years. This lets us look at how much things have changed and how much they’ve stayed the same. In 2019, we talked about the importance of social media

Mental Health Awareness Month and thoughts on self care.

Mental Health Awareness Month

We’re living through a pandemic. We’re working from home. We haven’t seen or hugged family members, especially grandparents and parents, in over a year. And we’re expected to go on like everything is normal. May is Mental Health Awareness Month and this year, more than