A few weeks ago, I wrote a blog detailing the ins and outs of organic social media and what it all means. Now, we’re going to take a look at paid social media. Paid social media is just that, social media that you pay for.
As marketers, we oftentimes forget that what is common knowledge to us is not common knowledge to others. It’s definitely not common to our clients, who hire us so that they don’t have to learn this information. At Smarter Searches, we each have our department
It is always exciting for me (Lani) when we get a new social client. I see all new clients as a new opportunity and a new challenge. The opportunity can be 1 new customer a year, it can be 50 new subscriptions a month, it
Twenty years ago this wouldn’t be celebrated. Ten years ago this wouldn’t be celebrated. But, in 2019, World Social Media Day is a big deal. We’d be willing to bet that every person who reads this uses social media daily. Do you know why we’d
As a digital marketing agency, we obviously have to stay up-to-date with what’s happening in the world; specifically, what’s happening online. Unless you don’t have internet access or you live under a rock, you know that Lemonade (Beyonce’s album that was released three years ago)