With new social media platforms, like TikTok, and ‘prettier’ or ‘fancier’ platforms like Instagram and Pinterest, we receive questions on the value of Facebook in 2021. Some clients wonder if they should still be on it or put that energy and effort into a newer
Every year before I write this blog, I go back and read what I wrote in previous years. This lets us look at how much things have changed and how much they’ve stayed the same. In 2019, we talked about the importance of social media
We’re living through a pandemic. We’re working from home. We haven’t seen or hugged family members, especially grandparents and parents, in over a year. And we’re expected to go on like everything is normal. May is Mental Health Awareness Month and this year, more than
A few weeks ago, I wrote a blog detailing the ins and outs of organic social media and what it all means. Now, we’re going to take a look at paid social media. Paid social media is just that, social media that you pay for.
As marketers, we oftentimes forget that what is common knowledge to us is not common knowledge to others. It’s definitely not common to our clients, who hire us so that they don’t have to learn this information. At Smarter Searches, we each have our department
It is always exciting for me (Lani) when we get a new social client. I see all new clients as a new opportunity and a new challenge. The opportunity can be 1 new customer a year, it can be 50 new subscriptions a month, it
Twenty years ago this wouldn’t be celebrated. Ten years ago this wouldn’t be celebrated. But, in 2019, World Social Media Day is a big deal. We’d be willing to bet that every person who reads this uses social media daily. Do you know why we’d
As a digital marketing agency, we obviously have to stay up-to-date with what’s happening in the world; specifically, what’s happening online. Unless you don’t have internet access or you live under a rock, you know that Lemonade (Beyonce’s album that was released three years ago)