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Author: Lani

Should your business still be on Facebook? Does Facebook need to be in your social media strategy?

Should Your Business Still Be on Facebook?

With new social media platforms, like TikTok, and ‘prettier’ or ‘fancier’ platforms like Instagram and Pinterest, we receive questions on the value of Facebook in 2021. Some clients wonder if they should still be on it or put that energy and effort into a newer

Social Media Day 2021 Lani's thoughts on what's new this year.

Social Media Day 2021

Every year before I write this blog, I go back and read what I wrote in previous years. This lets us look at how much things have changed and how much they’ve stayed the same. In 2019, we talked about the importance of social media

Mental Health Awareness Month and thoughts on self care.

Mental Health Awareness Month

We’re living through a pandemic. We’re working from home. We haven’t seen or hugged family members, especially grandparents and parents, in over a year. And we’re expected to go on like everything is normal. May is Mental Health Awareness Month and this year, more than

Social Media Metrics: Your Simplified Guide

Social Media Metrics: What Do They Really Mean?

As marketers, we oftentimes forget that what is common knowledge to us is not common knowledge to others. It’s definitely not common to our clients, who hire us so that they don’t have to learn this information. At Smarter Searches, we each have our department

World Social Media Day 2019

World Social Media Day

Twenty years ago this wouldn’t be celebrated. Ten years ago this wouldn’t be celebrated. But, in 2019, World Social Media Day is a big deal. We’d be willing to bet that every person who reads this uses social media daily. Do you know why we’d

Beyonce Lemonade Blog

When Life Gives You Lemons, Put Lemonade on Repeat

As a digital marketing agency, we obviously have to stay up-to-date with what’s happening in the world; specifically, what’s happening online. Unless you don’t have internet access or you live under a rock, you know that Lemonade (Beyonce’s album that was released three years ago)