Skip links


Pinnacle Award Nomination Courtney Herda

Pinnacle Award Nomination

Hello, all! Once again, I come bearing very exciting news. Every year, for the past 12 years, the Knoxville Chamber of Commerce has hosted the prestigious Pinnacle Business Awards ceremony to celebrate business excellence in Knoxville. This year, I was named a finalist in the

Helping Knoxville Win Big

Snapping Photos and Stealing Hearts to Help Knoxville Win Big

As avid farmers market attendees and lovers of all things green in Knoxville, Smarter Searches is excited to announce that we’ve helped Knoxville’s Market Square Farmers Market win the #MoretoMarket Instagram contest! Hosted by the Farmers Market Coalition, a national and non-profit organization aimed at

Top 15 Influential Educators in Digital Marketing

Top 15 Influential Educators in Digital Marketing

Exciting news, everyone!  I was just named one of the Top 15 Influential Educators in Digital Marketing!  This is huge – and not just because I have a big ego. Which I do. The list, written by Clayton Wood of, contains a list of

Introducing Smarter Skywriting

Huge news for Smarter Searches clients (and future clients!)…We are so excited to announce that we’ll be breaking out into a new advertising medium – skywriting. After doing some serious research, we learned that skywriting not only attracts massive attention, but it is remembered more

Smarter Searches Wins Two Addy’s for Web Design

On February 28, 4 members of the Smarter Searches team attended the American Advertising Federation’s 50th-anniversary award show at the Hilton in Downtown Knoxville.  Our team took home two bronze citations of excellence for web design, which we were pretty pleased with, considering we’ve only

CEO Named One of the Best Digital Strategists of 2015

CEO of Smarter Searches, Courtney Herda, was recently named one of the best digital strategists of 2015 by the Online Marketing Institute. Selected by OMI, the criteria were individuals who:  “create and lead the adoption of the newest, most effective digital marketing strategies; present incredible

Smarter Searches Wins 3 Big Wig Awards

We are proud, thrilled, and beyond excited to announce that the team at Smarter Searches WON three of the awards for which we were nominated at last night’s Big Wig Awards, presented by the American Advertising Federation, Knoxville Chapter.  The awards were as follows: Best

Smarter Searches Honored with 5 Big Wig Award Nods

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] The Smarter Searches team was recently honored with 5 nominations to the AAF Big Wig Awards, celebrating the unsung heroes of advertising. The Big Wig Awards honor the behind-the-scenes people — printers, photographers, media reps, digital analysts — that

A Happy Birthday & Girls Who Code

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] This blog post is a little more personal that the ones we usually post because it’s a celebration.  Smarter Searches is celebrating its second birthday throughout the month of October, because the only thing better than a birthDAY is

AAF Presentation: Converged Media

Converged Media is the crux of what we do at Smarter Searches and Courtney recently spoke to the AAF chapter in Knoxville about it. In her speech titled, “Converged Media: The New Standard” she explained what converged media is, how it works, and the three main