Search Engine Optimization is the process of building the quality and quantity of website traffic and brand exposure through organic search. Google rewards you for proper SEO tactics, and as such, can punish you for poor SEO tactics. Let’s take a look at a few approaches that you should avoid.
In case you haven’t already heard, you need to implement SEO into your digital marketing strategy. Search engine optimization (SEO) is a great tool to increase web traffic to your website and, in turn, increase sales; however, it’s a very robust process. If you’ve made the smart decision to work
Having a blog for your business is essential for search engine optimization (SEO), aka being found on the major search engines. It is also useful for driving sales and establishing authority in your field. If you own a business of any kind it is imperative that you blog, and do
As an SEO company we perform SEO audits frequently, but there are a lot of cases where it is a best practice to perform your own SEO audit. Websites change, SEO best practices, evolve, and new content becomes available, making a full SEO audit an important priority. We perform the
[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] Content marketing isn’t new, and the core idea of it hasn’t changed much over time. The path to sharing this content may have changed throughout the years, but since the beginning of SEO and Google, it has always been a key factor in
I recently read an article written by usability expert Shari Thurow, who I’ve heard speak at conferences before and really admire, all about content and context, usability, findability and perceived download time. What I like about Shari’s article is that it explores the human interaction as it relates to SEO.
Long gone are the days of calling a friend to ask where they got those shoes or pulling out a dictionary to check the definition of a word. Now it seems so simple to just bring up a search engine, type what we are looking for, and take the top result for the truth. A quote overheard in conversation or a brand name can be quickly typed and explored in the privacy of your home (or mobile device) without having to reveal the embarrassment of not knowing exactly what everyone was talking about.