Smarter Searches' blog examines Twitter Beef

The Kanye/Wiz Twitter drama teaches us that brands must listen before they speak. Here’s the breakdown: Earlier this week, Rapper B.o.B and Astrophysicist Neil DeGrasse Tyson got into an argument about the Earth being flat (I know). Then on January 27th, Twitter imploded when Kanye West lashed out at rapper Wiz Khalifa by insulting not…

Welcome to Cheyenne's Accountability Corner Blog Series on Smarter Searches

Hi, friends! I want to formally introduce you to my new blog series: Cheyenne’s Accountability Corner. We all know that one, slightly-annoying friend that remembers everything that ever happens and holds us accountable. Yeah, that’s me. It’s February already, so I feel compelled to check in with you all – and myself – on those…

recipe for successful digital marketing

by Smarter Searches Unless you’ve always been a mad scientist in the kitchen, recipes are a great way to learn how to make food, combine spices, and satisfy your inner foodie. As someone who likes to learn something from the most basic starting point, I can appreciate the simplicity in following the instructions of a…

award winning web design company Knoxville, TN

On February 28, 4 members of the Smarter Searches team attended the American Advertising Federation’s 50th anniversary award show at the Hilton in Downtown Knoxville.  Our team took home two bronze citations of excellence for web design, which we were pretty pleased with, considering we’ve only been offering web design as a service for less…

four reasons why Facebook matters for businesses

(And not just because I said so). I just finished a meeting in which I explained why Facebook is important to business for the third time this week, making me think that while marketers like us have made it apparent to businesses of all sizes THAT Facebook is important, no one has succeeded in properly addressing…

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