Instagram has steadily grown in popularity since it’s debut, with about 800 million users, active as of September 2017. It’s the second largest social media platform in the world, behind Facebook, and every update Instagram launches continues to give users something else to love. Over the past year, Instagram’s number of advertisers has also grown to over 1 million, attesting to its power as a marketing and advertising tool. Today, Instagram is considered the top social media app for engagement with audiences, but what makes it so special? Let’s take a deeper look:
1. Instagram is Visual
Instagram gives you the opportunity to tell a visual story, and storytelling is a powerful way to build a strong relationship between your brand and your audience. Humans prefer to gather and interpret information through sight, which has lead to a recent increase in visual marketing. Instagram appeals directly to the visual nature of humans, making it the perfect platform to attract customers.
2. Instagram is Functional
While a picture is worth a thousand words, words are also, y’know, worth something. The great thing about Instagram is that it allows you to not only tell a visual story, but you can communicate with your audience through text as well. Unlike Twitter, Instagram has no limit to the length of your captions, which means you have the ability to tell your audience just what you want them to think along with your photo.
3. Instagram is Personal
With the addition of Instagram stories, you now have the ability to update your audience all day, every day. While it’s often frowned upon to spam your followers’ feeds with posts, Instagram stories allow you to post as many times as you want in any given time span. This allows you to not only make a personal connection with your audience, but it increases brand awareness as you stay at the forefront of their mind.
Grow Your Online Presence with Instagram
If you’re looking to grow your online presence, Instagram is the perfect place to start. This social media platform is perfect for any niche because it encompasses everything you could need to tell your business’ story. It rolls the visual element, textual element, and personal element into one nice, neat package that’s perfect for audience engagement. However, if the idea of managing your own social media strategy still seems tough, contact us. At Smarter Searches, we offer award-winning social media management services so you can focus on the most important aspects of running your business.