My time at Smarter Searches has come to an end, and wow, I have learned so much from this experience. 2020 is weird, and I think everyone knows that. Being a college student this year is strange, and balancing school and an internship with an
What is a brand? For one thing, it’s a word that gets thrown around quite a bit, but when you sit down to think about what it really encompasses, do you actually know? And do you know exactly what building your personal brand can do
Once upon a time, social media was primarily for personal, fun use. Not anymore. While social media is still a great way to keep in touch with friends and family, it’s now also a critical part of marketing and business. From local businesses to massive
Blogging. What started as a way to electronically keep track of one’s daily trials and tribulations has quickly expanded into an online force all of its own. Here’s what we mean: Blogging for your business presents a wide range of benefits like positioning yourself as
Getting started with a successful social media strategy can be daunting. From Facebook to Twitter to LinkedIn and Instagram, there are tons of platforms to learn and stay up-to-date on. Knowing that, it’s easy to see how social media for your business can seem overwhelming,
Quality content is a huge factor in SEO rankings, but it’s not always easy to create quality content on a consistent basis. For the times when your creative juices aren’t flowing, here are a few tips for making sure your website is up-to-date on content.
In case you haven’t already heard, you need to implement SEO into your digital marketing strategy. Search engine optimization (SEO) is a great tool to increase web traffic to your website and, in turn, increase sales; however, it’s a very robust process. If you’ve made