why you should build your website in Wordpress

  My team and I recently came back from Pubcon Las Vegas, a conference that I attend and speak at each year. One of the keynote speakers was Joost de Valk, creator of the immensely popular Yoast SEO plugin (one that we use on nearly all our clients). In his speech he made a claim…

3 reasons you shouldn't DIY your website design

The Super Bowl was earlier this month, and if you’re anything like most of the Smarter Searches team, your favorite part is the advertising. The ads were incredible (as usual), and the Audi, Bud Light, and Kia ads were a few of the most popular among our team. However, there was one Super Bowl ad…

how to achieve minimalism

Throughout history, many people have chosen to live intentionally simplistic lifestyles, and some have even been so-called evangelists for the practice. Just look at the current popularity of tiny, minimalist houses and it’s easy to see that it’s possible to live and work with less. Minimalism doesn’t stop at lifestyles and worldly possessions — there’s…

how to curate an online portfolio

First things first: your professional portfolio should be an example of your best work, not a comprehensive time capsule. Instead, it should be is a sampling of your best work, throughout your career. What Constitutes Your Best Work? The specifics will vary by person, business, and industry, but in general, your best work should showcase…

why mobile friendly are necessary

Is your website mobile-friendly? It should be. Actually, it must be to survive in today’s digital market, and it’s not just because consumers are well versed at shopping on their phones and tablets…it’s also because Google says so. It’s pretty well known that the mobile revolution is here, but Google took it a step farther…

how to mix fonts in web design

Using varied fonts can boost the visual appeal of a website, as well as keep it from looking stagnant, dated, or run-of-the-mill. Along with helping the site look amazing, using the right fonts can help portray your brand’s message, your company’s identity, and the overall feel of your business. When designing a site, every design…

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