3 reasons you shouldn't DIY your website design

The Super Bowl was earlier this month, and if you’re anything like most of the Smarter Searches team, your favorite part is the advertising. The ads were incredible (as usual), and the Audi, Bud Light, and Kia ads were a few of the most popular among our team. However, there was one Super Bowl ad…

how to achieve minimalism

Throughout history, many people have chosen to live intentionally simplistic lifestyles, and some have even been so-called evangelists for the practice. Just look at the current popularity of tiny, minimalist houses and it’s easy to see that it’s possible to live and work with less. Minimalism doesn’t stop at lifestyles and worldly possessions — there’s…

how to curate an online portfolio

First things first: your professional portfolio should be an example of your best work, not a comprehensive time capsule. Instead, it should be is a sampling of your best work, throughout your career. What Constitutes Your Best Work? The specifics will vary by person, business, and industry, but in general, your best work should showcase…

why mobile friendly are necessary

Is your website mobile-friendly? It should be. Actually, it must be to survive in today’s digital market, and it’s not just because consumers are well versed at shopping on their phones and tablets…it’s also because Google says so. It’s pretty well known that the mobile revolution is here, but Google took it a step farther…

how to DIY a product photography studio

Increased site visits, check. Higher Google rankings, check. Modern website, check. Excellent product photos…err…no check. When you decide to step up the intensity of your internet marketing strategies, be prepared to consider the whole package of what you visually deliver to your customers, including any product photos. The way your products are presented in product…

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