I’m a huge Game of Thrones fan. HUGE. Now, I will qualify that to superfans with the fact that I’m a fan of the TV show and haven’t finished the books (I will, though; please don’t burn me in effigy). I’m not the only one, though. Game of Thrones is an enormous cultural phenomenon, the…

Find out how to use Pokémon GO to increase your in-store marketing efforts with this blog from Smarter Searches.

Pokémon GO has captured people’s hearts and phone screens in an astounding way. With 21 million active users daily, and over 6 million mentions on Twitter in less than a week, the mobile game’s popularity is creating new opportunities for advertisers, marketers, and business owners everywhere. While trends come and go, this one just might…

cheyenne's accountability corner on learning to say no

Growing up when I did, I was taught–as were most of my best girlfriends–that women could be anything they wanted to be. It was a great time to be alive, and I feel lucky to have grown up in a household, and in an era, that–for the most part–didn’t put limitations on me because of…

Smarter Searches why you should not work for a startup

Startups are all over the place. Popping up overnight and taking the world by storm. But what’s so great about startups anyway? Should you be working for one, or should you just stay where you’re already comfortable, established even. Maybe. But maybe not. Regardless of your preconceptions, here’s my list of 10 reasons you should…

guide to marketing on pinterest

Let’s talk about the social powerhouse that is Pinterest. First of all, its has great potential to drive traffic to a website. In fact, Pinterest is the second highest referrer of traffic to websites, with the first being Facebook. That fact alone makes Pinterest a social media platform that shouldn’t be ignored. So, if you’re…

emoji etiquette

These days, it seems as though no message is complete without an emoji. Maybe it’s because they’re cute, or maybe it’s because they effectively express what text alone can’t do, but emoji’s have become a staple of the digital age, and there’s no doubt that they’re here to stay. Using emojis within your brand’s social…

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