I’m a huge Game of Thrones fan. HUGE. Now, I will qualify that to superfans with the fact that I’m a fan of the TV show and haven’t finished the books (I will, though; please don’t burn me in effigy). I’m not the only one, though. Game of Thrones is an enormous cultural phenomenon, the…

Smarter Searches why you should not work for a startup

Startups are all over the place. Popping up overnight and taking the world by storm. But what’s so great about startups anyway? Should you be working for one, or should you just stay where you’re already comfortable, established even. Maybe. But maybe not. Regardless of your preconceptions, here’s my list of 10 reasons you should…

guide to marketing on pinterest

Let’s talk about the social powerhouse that is Pinterest. First of all, its has great potential to drive traffic to a website. In fact, Pinterest is the second highest referrer of traffic to websites, with the first being Facebook. That fact alone makes Pinterest a social media platform that shouldn’t be ignored. So, if you’re…

emoji etiquette

These days, it seems as though no message is complete without an emoji. Maybe it’s because they’re cute, or maybe it’s because they effectively express what text alone can’t do, but emoji’s have become a staple of the digital age, and there’s no doubt that they’re here to stay. Using emojis within your brand’s social…

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