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Tag: Marketing

How COVID-19 Pivoted Marketing Efforts

How COVID-19 Pivoted Marketing Efforts Across Industries

Our last blog covered some of the ways we expected the novel Coronavirus to affect businesses and their marketing efforts. Although it seems not long since that blog was posted, we have seen dramatic shifts happen rapidly across industries including restaurants, grocery stores, and retail. This is an ever-changing situation,

Here She Comes Again: Dolly Parton is Everywhere

Here She Comes Again: Dolly Parton Is Everywhere

With an office located in Knoxville, Tennessee, we aren’t far from Dolly Parton’s hometown of Sevierville. Being so close to her hometown, we have always been surrounded by Dolly (which isn’t a bad thing). Visit local art shops in Knoxville, and you’ll find prints of Dolly, shirts, and stickers with

World Social Media Day 2019

World Social Media Day

Twenty years ago this wouldn’t be celebrated. Ten years ago this wouldn’t be celebrated. But, in 2019, World Social Media Day is a big deal. We’d be willing to bet that every person who reads this uses social media daily. Do you know why we’d wager that? Over 100 million

4 Ways to Reach Generation Z Blog Graphic

Staying In The Loop: 4 Ways To Reach Generation Z

Just when the marketing world has finally begun to understand millennials, a new generation is just around the corner. Generation Z, born after 1996, is predicted to be the largest group of consumers by the year 2020 and reach a buying power of 44 million by the year 2025. With

Planning Your Marketing 2019 Blog Graphic

Essential Steps to Planning Your Marketing in 2019

2018 is rapidly coming to a close and I find myself wondering “how is it already almost Christmas” and “how is it almost 2019?” Regardless of the fact that I’m in my third decade and still haven’t figured out how time – or a calendar- works, it must be noted

Live Chat 101 Blog Graphic

Marketing With Live Chat

How many times have you gotten into an issue with a company and wanted to deal with the issue right then, in real-time? I know I have. Here are a few examples I’ve dealt with recently. Problem: When we moved into a new office, I ordered a desk chair. When

Marketing and Game of Thrones

What Marketers Can Learn from Game of Thrones

I’m a huge Game of Thrones fan. HUGE. Now, I will qualify that to superfans with the fact that I’m a fan of the TV show and haven’t finished the books (I will, though; please don’t burn me in effigy). I’m not the only one, though. Game of Thrones is

3 Ways to Leverage Pokemon Go For Business

3 Ways to Leverage Pokémon GO for Your Business

Pokémon GO has captured people’s hearts and phone screens in an astounding way. With 21 million active users daily, and over 6 million mentions on Twitter in less than a week, the mobile game’s popularity is creating new opportunities for advertisers, marketers, and business owners everywhere. While trends come and

10 Reasons You Shouldn't Work For a Startup

10 Reasons You Should Definitely Not Work For A Startup

Startups are all over the place. Popping up overnight and taking the world by storm. But what’s so great about startups anyway? Should you be working for one, or should you just stay where you’re already comfortable, established even. Maybe. But maybe not. Regardless of your preconceptions, here’s my list