These days, most business owners know that a website is an essential component of a flourishing business. A website gives you control of your brand and content, allows you to show up in search engines, provides a platform for sharing testimonials and social proof, and,
As a busy entrepreneur, you wear many hats; and if web designer is on that list, you know how overwhelming trying to build a website from scratch can be. You need to write all your content and organize it into pages, gather up your images,
It’s officially July. WHAT is happening? 2020 is already halfway over, and the list of things I’ve accomplished this year is…well, underwhelming. I’m sure many of you would agree. Maybe you’re feeling distracted and unmotivated at work. Maybe the clients just aren’t rolling in like
Once a year, our team gets all dressed up and fancy. We put on our finest dresses and suits, drink champagne, eat lots of cheese, and head downtown for the Knoxville Advertising Awards. It’s always an amazing night; but, of course, winning awards makes it
It’s another Website Launch Day here at Smarter Searches, which means a celebration is in order (including a champagne toast because, well, it’s us); but before we pop the bottle, I wanted to take a moment to reflect on the process that led us here.
There are plenty of trends we should leave in the 80s and 90s — shoulder pads, frosted tips, and bad eyebrows, to name a few; but when it comes to design, anything goes. What was once dated can be made into something modern and beautiful.
It is key for every business to keep visitors on their website as long as possible. The longer someone is on your site, the more likely they are finding what they came for. Let’s look at a few ways to ensure that happens. Keep your
As a marketing agency, there are a ton of things we take for granted. We know we’re the experts and that our clients look to us for guidance, but sometimes, we take our experience for granted and just EXPECT you to know or understand things
My team and I recently came back from Pubcon Las Vegas, a conference that I attend and speak at each year. One of the keynote speakers was Joost de Valk, creator of the immensely popular Yoast SEO plugin (one that we use on nearly all