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Web Design

Whitestone Inn Website Launch

From Mockup to Launch: Whitestone Inn

Another week, another website launch day at Smarter Searches! Guys, our team is so excited about this one – it’s a gorgeous bed and breakfast in Kingston, Tennessee! Keep reading to see how we transformed the brand’s online presence and made the website more functional

american distribution website launch

From Mockup to Launch: American Distribution

It’s another Website Launch Day here at Smarter Searches, which means a celebration is in order (including a champagne toast because, well, it’s us); but before we pop the bottle, I wanted to take a moment to reflect on the process that led us here.

5 Tips to Decrease Bounce Rate on Your Site

5 Tips to Decrease Your Site’s Bounce Rate

It is key for every business to keep visitors on their website as long as possible. The longer someone is on your site, the more likely they are finding what they came for. Let’s look at a few ways to ensure that happens.  Keep your

Why You Shouldn't DIY Your Website

Why You Shouldn’t Build Your Own Website

The Super Bowl was earlier this month, and if you’re anything like most of the Smarter Searches team, your favorite part is the advertising. The ads were incredible (as usual), and the Audi, Bud Light, and Kia ads were a few of the most popular

How to Build Your Online Portfolio

How to Create a Successful Online Portfolio

First things first: your professional portfolio should be an example of your best work, not a comprehensive time capsule. Instead, it should be is a sampling of your best work, throughout your career. What Constitutes Your Best Work? The specifics will vary by person, business,