It’s officially July. WHAT is happening? 2020 is already halfway over, and the list of things I’ve accomplished this year is…well, underwhelming. I’m sure many of you would agree. Maybe you’re feeling distracted and unmotivated at work. Maybe the clients just aren’t rolling in like
Once a year, our team gets all dressed up and fancy. We put on our finest dresses and suits, drink champagne, eat lots of cheese, and head downtown for the Knoxville Advertising Awards. It’s always an amazing night; but, of course, winning awards makes it
Another week, another website launch day at Smarter Searches! Guys, our team is so excited about this one – it’s a gorgeous bed and breakfast in Kingston, Tennessee! Keep reading to see how we transformed the brand’s online presence and made the website more functional
It’s another Website Launch Day here at Smarter Searches, which means a celebration is in order (including a champagne toast because, well, it’s us); but before we pop the bottle, I wanted to take a moment to reflect on the process that led us here.
There are plenty of trends we should leave in the 80s and 90s — shoulder pads, frosted tips, and bad eyebrows, to name a few; but when it comes to design, anything goes. What was once dated can be made into something modern and beautiful.
It is key for every business to keep visitors on their website as long as possible. The longer someone is on your site, the more likely they are finding what they came for. Let’s look at a few ways to ensure that happens. Keep your
As a marketing agency, there are a ton of things we take for granted. We know we’re the experts and that our clients look to us for guidance, but sometimes, we take our experience for granted and just EXPECT you to know or understand things
My team and I recently came back from Pubcon Las Vegas, a conference that I attend and speak at each year. One of the keynote speakers was Joost de Valk, creator of the immensely popular Yoast SEO plugin (one that we use on nearly all
The Super Bowl was earlier this month, and if you’re anything like most of the Smarter Searches team, your favorite part is the advertising. The ads were incredible (as usual), and the Audi, Bud Light, and Kia ads were a few of the most popular
First things first: your professional portfolio should be an example of your best work, not a comprehensive time capsule. Instead, it should be is a sampling of your best work, throughout your career. What Constitutes Your Best Work? The specifics will vary by person, business,
