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Web Design

5 Reasons Why Your Website Isn’t Converting

These days, most business owners know that a website is an essential component of a flourishing business. A website gives you control of your brand and content, allows you to show up in search engines, provides a platform for sharing testimonials and social proof, and,

4 Things Your Website's Homepage Really Needs

4 Things Your Website’s Homepage Really Needs

As a busy entrepreneur, you wear many hats; and if web designer is on that list, you know how overwhelming trying to build a website from scratch can be. You need to write all your content and organize it into pages, gather up your images,

Whitestone Inn Website Launch

From Mockup to Launch: Whitestone Inn

Another week, another website launch day at Smarter Searches! Guys, our team is so excited about this one - it’s a gorgeous bed and breakfast in Kingston, Tennessee! Keep reading to see how we transformed the brand’s online presence and made the website more functional
american distribution website launch

From Mockup to Launch: American Distribution

It’s another Website Launch Day here at Smarter Searches, which means a celebration is in order (including a champagne toast because, well, it’s us); but before we pop the bottle, I wanted to take a moment to reflect on the process that led us here.

5 Tips to Decrease Bounce Rate on Your Site

5 Tips to Decrease Your Site’s Bounce Rate

It is key for every business to keep visitors on their website as long as possible. The longer someone is on your site, the more likely they are finding what they came for. Let’s look at a few ways to ensure that happens.  Keep your